Publication analysis
About the publication
Title: Mariposa Gazette
ISSN: N/A
Website: http://www.mariposagazette.com/
Purpose, objective, or mission: “California’s oldest weekly newspaper of continuous publication, covering Mariposa County like the stars.” 1
Target audience: The population of Mariposa County in California and surrounding areas
Publisher: Nichole W. Little. 2
Peer reviewed? No.
Type: Newspaper.
Medium: Print and online, with a paid subscription to the newspaper required to view most online content.3
Content: News of local, state, and national interest, along with community information and events.
Frequency of publication: Weekly. 4
About the publication’s submission guidelines
Location of submission guidelines: None.
Submission instructions: None provided, but those interested can send an email to mariposagazette@mariposagazette.com or editor@mariposagazette.com.5
Types of contributions accepted: Opinion pieces, news articles, sports reviews, music reviews, and community events.6
Submission and review process: None provided, but presumably editors will review the submitted article information.
Editorial tone: Informal tone reflecting the small town atmosphere and local flavor.
Style guide used: Not indicated.
Conclusion: Evaluation of publication’s potential for LIS authors
The Mariposa Gazette has a long history of covering local area news, people, and community events. The Gazette would be of interest to LIS authors who want to provide community articles and current events to the residents of Mariposa county. There is potential to discuss LIS trends, issues, programming, and community events, as long as it is maintained through a local lens.
Audience analysis
About the publication’s readers
Publication circulation: As of 2016, the Circulation Estimate is 5,100.7
Audience location and language or cultural considerations: The Mariposa Gazette is published for the members of California’s Mariposa County and surrounding areas. The newspaper is published in English.8
Reader characteristics: When looking at Mariposa County census demographics, the population is approximately 17,000 residents, predominantly Caucasian (89%) and English-speaking. Majority have a high school education (90%), some have attained a bachelor degree or higher (23%). The Median household income is around $50,000, with about 15% of the population living in poverty. 9
Knowledge of LIS subject matter: The readers of the Mariposa Gazette would likely not have knowledge of information science subject matters and would expect an introductory level of LIS topics to be explained without jargon.
Conclusion: Analysis of reader characteristics and their potential impact on authors
The Mariposa Gazette is a local community newspaper. The readers of this publication look for articles about Mariposa County and surrounding areas. News items, sports, home, and life are just a few of the topics covered in the publication every week .10
The future authors of this publication would be expected to cover news items of local interest. Articles about library and information services would need to be focused on the needs of the local area and residents. Future authors could also write articles on future information services and resources.
Last updated: October 25, 2020
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