Mariposa Gazette


Publication analysis

About the publication

Title: Mariposa Gazette



Purpose, objective, or mission: The mission of the Mariposa Gazette is to provide weekly news of interest to the residents of Mariposa County, California.1

Target audience: The population of Mariposa County and surrounding areas.2

Publisher: R.D. Tucker.3

Peer reviewed? No.

Type: Newspaper.

Medium: Print and online, with a paid subscription to the newspaper required to view most online content.4

Content: News of local, state, and national interest, along with community information and events.

Frequency of publication: Weekly.5

About the publication’s submission guidelines

Location of submission guidelines: None.

Submission instructions: None provided, but those interested can send an email to or

Types of contributions accepted: Opinion pieces, news articles, sports reviews, music reviews, and community events.7

Submission and review process: None provided, but presumably editors will review the submitted article information.

Editorial tone: Informal tone reflecting the small town atmosphere and local flavor.

Style guide used: Not indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

As California’s oldest weekly newspaper8, the Gazette has a long history of covering local area news, people, and community events. The Gazette would be of interest to LIS authors who want to provide community articles and current events to the residents of Mariposa county. The online version of the Gazette includes many features such as arts and entertainment, the Sheriff’s Log, local sports, obituaries, classifieds, photo slideshows, video galleries, and a Mariposa scrapbook.9


Audience analysis

About the publication’s readers

Publication circulation: 51,000.10

Audience location and language or cultural considerations: The Mariposa Gazette is published for the members of California’s Mariposa County and surrounding areas. The newspaper is published in English.11

Reader characteristics: This publication has a local flavor, with readers expecting news and information about their local community and area. As a result, it is written for readers of all ages. Readers of this publication would have a wide range of values and attitudes towards LIS subjects.

Knowledge of LIS subject matter: The readers of the Mariposa Gazette would not have knowledge of information science subject matters and would expect an introductory level of LIS topics to be explained without jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Mariposa Gazette is a local community newspaper. The readers of this publication look for articles about Mariposa County and surrounding areas. News items, sports, home, and life are just a few of the topics covered in the publication every week. A recent issue covered topics of the CHP and safe highway driving, the local Watershed Council that is in need of volunteers, area gardeners who manage a local farmers market, a kids’ day at the Farmers Market, conservation and easement issues around the area, a local resident who is a professional diver of historical ship wrecks, the local bus transportation system, the local school board issues and problems, and news about the Mariposa Museum and History Center.12

The future authors of this publication would be expected to cover news items of local interest. Articles about library and information services would need to be focused on the needs of the local area and residents. Future authors could also write articles on future information services and resources.

Last updated: October 10, 2016


Show 12 footnotes

  1. “Maripose Gazette,”, accessed October 10, 2016,
  2. Mariposa Gazette.”
  3. “Contact Us,”, accessed October 10, 2016,
  4. Mariposa Gazette.”
  5. Contact Us.”
  6. Contact Us.”
  7. Mariposa Gazette.”
  8. “GAZETTE charts a course back to paper’s roots,”, accessed October 10, 2016,
  9. Mariposa Gazette.”
  10. “Mariposa Gazette,”, accessed October 10, 2016,
  11. Mariposa Gazette.”
  12. Mariposa Gazette.”
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