Los Angeles Times

Revision for “Los Angeles Times” created on October 3, 2016 @ 13:15:09

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Los Angeles Times
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Los Angeles Times (LA Times)</em> <strong>Website:</strong> <a title="Los Angeles Times" href="http://www.latimes.com/" target="_blank">http://www.latimes.com/</a> <strong>Purpose, objective, or mission:</strong> "The <a href="http://www.latimes.com/">Los Angeles Times</a> is the largest metropolitan daily newspaper in the country, with a daily readership of 1.4 million and 2.4 million on Sunday, more than 39 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.3 million<em>. </em>The Pulitzer Prize-winning Times has been covering Southern California for more than 134 years."[1. "About Us," LATimes.com, accessed October 3, 2016, <a href="http://www.latimes.com/about/la-about-us-storygallery.html">http://www.latimes.com/about/la-about-us-storygallery.html</a>] <strong>Target audience:</strong> Residents of Southern California.[2. "Audience," Mediakit.LATimes.com, accessed October 3, 2016, <a href="http://mediakit.latimes.com/audience">http://mediakit.latimes.com/audience</a>] <strong>Publisher:</strong> Los Angeles Times Media Group.[3. "Executive Team," LATimes.com, accessed October 3, 2016, <a title="Executive Team" href="http://www.latimes.com/about/executives/">http://www.latimes.com/about/executives/</a>] <strong>Peer reviewed?</strong> No. <strong>Type:</strong> This is a lay publication. It is a newspaper geared toward the general public rather than toward LIS-oriented audiences. <strong>Medium:</strong> Print and online. <a title="Los Angeles Times Archives" href="http://pqasb.pqarchiver.com/latimes/search.html" target="_blank">Archives</a> are available online from the founding of the paper in 1881.[4. "Archives," LATimes.com, accessed October 3, 2016, <a title="Archives" href="http://pqasb.pqarchiver.com/latimes/search.html">http://pqasb.pqarchiver.com/latimes/search.html</a>] <strong>Content:</strong> News reports, investigative journalism, editorials, reviews, and various columns. The website's sections include Local, Nation, World, Business, Sports, Entertainment, Health, Lifestyle, Travel, and Opinion.[5. "Site Map," LATimes.com, accessed October 3, 2016, <a title="Sitemap" href="http://www.latimes.com/about/la-sitemap-htmlstory.html">http://www.latimes.com/about/la-sitemap-htmlstory.html</a>] Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features. There's also Jacket Copy, a section on "Books, authors and all things bookish," hosted by Books staff writer Carolyn Kellogg.[6. "Books," LATimes.com, accessed October 3, 2016, <a title="Books" href="http://www.latimes.com/books/">http://www.latimes.com/books/</a>] <strong>Frequency of publication:</strong> Daily.[7. "<a href="http://www.latimes.com/about/la-about-us-storygallery.html">About Us</a>."] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="Los Angeles Times Submission Guidelines" href="http://www.latimes.com/news/opinion/oe-howtosubmitoped,0,5238591.story" target="_blank">http://www.latimes.com/news/opinion/oe-howtosubmitoped,0,5238591.story</a> <strong>Types of contributions accepted:</strong> Op-ed articles are welcome on any subject. Per the website, "Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words [...] We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries."[8. "Submitting an article to Op-Ed," LATimes.com, accessed October 3, 2016, <a title="Submitting an Article to Op-Ed" href="http://www.latimes.com/oe-howtosubmitoped-story.html">http://www.latimes.com/oe-howtosubmitoped-story.html</a>] <a title="Los Angeles Times Letters to the Editor" href="http://www.latimes.com/about/la-letter-to-the-editor-htmlstory.html" target="_blank">Letters to the Editor</a> are another option[9."Submit a Letter to the Editor," LATimes,com, accessed October 3, 2016, <a title="Submit a Letter to the Editor" href="http://www.latimes.com/about/la-letter-to-the-editor-htmlstory.html">http://www.latimes.com/about/la-letter-to-the-editor-htmlstory.html</a>], as is <a title="Los Angeles Times Blowback" href="http://www.latimes.com/news/opinion/opinionla/la-op-blowback-about,0,6237940.story" target="_blank">Blowback</a>, "The <em>Times'</em> forum for full-length responses to our articles, editorials and Op-Eds."[10. "About Blowback: The Opinion section's online response forum," LATimes.com, accessed October 3, 2016, <a title="Blowback" href="http://www.latimes.com/opinion/letters/la-op-blowback-about-story.html">http://www.latimes.com/opinion/letters/la-op-blowback-about-story.html</a>] Send 700 word submissions to blowback@latimes.com.[11. "<a href="http://www.latimes.com/opinion/letters/la-op-blowback-about-story.html">About Blowback: The Opinion section's online response forum</a>."] <strong>Submission and review process:</strong> Email op-ed submissions to oped@latimes.com.[12. "<a href="http://www.latimes.com/oe-howtosubmitoped-story.html">Submitting an article to Op-Ed</a>."] For more information on op-ed pieces, see former editor Nicholas Goldberg's <a title="Los Angeles Times Op-Ed Processes" href="http://www.latimes.com/news/la-oe-pages23oct23,0,7699638.story" target="_blank">explanation</a> of op-ed processes and goals.[13. "Op-Ed, Explained," LATimes.com, accessed October 3, 2016, <a title="Op-Ed, Explained" href="http://www.latimes.com/news/la-oe-pages23oct23-story.html">http://www.latimes.com/news/la-oe-pages23oct23-story.html</a>] <em>Los Angeles Times</em> has a staff of editors and writers for each section of the newspaper, as well as freelance writers, who are the primary contributors to the newspaper. You can contact the <a href="http://www.latimes.com/about/la-editorial-staff-directory-htmlstory.html">Editorial Staff</a> by checking the directory for the relevant editor and emailing them at Firstname.Lastname@latimes.com.[14. "Editorial Staff Directory," LATimes.com, accessed October 3, 2016, <a href="http://www.latimes.com/about/la-editorial-staff-directory-htmlstory.html">http://www.latimes.com/about/la-editorial-staff-directory-htmlstory.html</a>] <strong>Editorial tone:</strong> Journalistic. <strong>Style guide used:</strong> None specified. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> <em>Los Angeles Times</em> is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> Daily readership is 1.4 million; Sunday readership is 2.4 million.[15. "<a href="http://www.latimes.com/about/la-about-us-storygallery.html">About Us</a>."] <strong>Audience location and language or cultural considerations: </strong><em>Los Angeles </em><span class="list-subtitle"><em>Times</em> reaches one out of three adults in the Los Angeles area and is seen by tens of millions nationally.[16. "National," Mediakit.LATimes.com, accessed October 3, 2016, <a href="http://mediakit.latimes.com/national">http://mediakit.latimes.com/national</a>] </span> <strong>Reader characteristics: </strong>The majority of readers are affluent, college-educated adults, 90% of whom voted in the last presidential election.[17. "Why Los Angeles Times," Mediakit.LATimes.com, accessed October 3, 2016, <a href="http://mediakit.latimes.com/Media/LosAngelesTimesMediaKit/Toolkit/Why%20Los%20Angeles%20Times.pdf">http://mediakit.latimes.com/Media/LosAngelesTimesMediaKit/Toolkit/Why%20Los%20Angeles%20Times.pdf</a>] The newspaper's market is also heavily Hispanic.[18. "<a href="http://mediakit.latimes.com/audience">Audience</a>."] <em>The LA Times</em> addresses bias via an <a title="Los Angeles Times Ethics Guidelines" href="http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html" target="_blank">Ethics Guidelines blog</a>, noting that "a robust, ongoing discussion of ethics at all levels of the newsroom is essential to producing a first-rate newspaper."[18. "L.A. Times Ethics Guidelines," <em>Readers' Representative Journal</em>, July 20, 2007, <a title="Ethics Guidelines" href="http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html">http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html</a>] A key goal of of "news and feature reporting -€“ apart from editorials, columns, criticism and other content that is expressly opinionated -€“ is to be non-ideological."[19. "<a href="http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html">L.A. Times Ethics Guidelines</a>."] <strong>Knowledge of LIS subject matter:</strong> Being a lay publication, <em>Los Angeles Times</em> will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> The newspaper's readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. <strong>Last updated: </strong>October 3, 2016 <hr /> <h4>References<strong> </strong></h4>
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