Los Angeles Times

 

Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-30351

Purpose, objective, or mission: “The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.4 million and 2.4 million on Sunday, more than 39 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.3 millionThe Pulitzer Prize-winning Times has been covering Southern California for more than 134 years.”2

Website: http://www.latimes.com/

Target audience: Residents of Southern California.3

Publisher: Los Angeles Times Media Group.4

Peer reviewed? No.

Type: This is a lay publication. It is a newspaper geared toward the general public rather than toward LIS-oriented audiences.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.5

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include Local, Nation, World, Business, Sports, Entertainment, Health, Lifestyle, Travel, and Opinion.6

Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features. There’s also Jacket Copy, a section on “Books, authors and all things bookish,” hosted by Books staff writer Carolyn Kellogg.7

Frequency of publication: Daily.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.latimes.com/news/opinion/oe-howtosubmitoped,0,5238591.story

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words […] We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries.”9

Letters to the Editor are another option10, as is Blowback, “The Times’ forum for full-length responses to our articles, editorials and Op-Eds.”11 Send 700 word submissions to blowback@latimes.com.12

Submission and review process: Email op-ed submissions to oped@latimes.com.13 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals.14

Los Angeles Times has a staff of editors and writers for each section of the newspaper, as well as freelance writers, who are the primary contributors to the newspaper. You can contact the Editorial Staff by checking the directory for the relevant editor and emailing them at Firstname.Lastname@latimes.com.15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: Daily readership is 1.4 million; Sunday readership is 2.4 million.16

Audience location and language or cultural considerations: Los Angeles Times reaches one out of three adults in the Los Angeles area and is seen by tens of millions nationally.17

Reader characteristics: The majority of readers are affluent, college-educated adults, 90% of whom voted in the last presidential election.18 The newspaper’s market is also heavily Hispanic.19

The LA Times addresses bias via an Ethics Guidelines blog, noting that “a robust, ongoing discussion of ethics at all levels of the newsroom is essential to producing a first-rate newspaper.”20 A key goal of of “news and feature reporting -€“ apart from editorials, columns, criticism and other content that is expressly opinionated -€“ is to be non-ideological.”21

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics.

Last updated: October 3, 2016


References

Show 21 footnotes

  1.  Los Angeles Times, WorldCat, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About Us,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-about-us-storygallery.html
  3. “Audience,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/audience
  4. “Executive Team,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/executives/
  5. “Archives,” LATimes.com, accessed October 3, 2016, http://pqasb.pqarchiver.com/latimes/search.html
  6. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  7. “Books,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/books/
  8. About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Submit a Letter to the Editor,” LATimes,com, accessed October 3, 2016, http://www.latimes.com/about/la-letter-to-the-editor-htmlstory.html
  11. “About Blowback: The Opinion section’s online response forum,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/opinion/letters/la-op-blowback-about-story.html
  12. About Blowback: The Opinion section’s online response forum.”
  13. Submitting an article to Op-Ed.”
  14. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  15. “Editorial Staff Directory,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-editorial-staff-directory-htmlstory.html
  16. About Us.”
  17. “National,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/national
  18. “Why Los Angeles Times,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/Media/LosAngelesTimesMediaKit/Toolkit/Why%20Los%20Angeles%20Times.pdf
  19. Audience.”
  20. “L.A. Times Ethics Guidelines,” Readers’ Representative Journal, July 20, 2007, http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html
  21. L.A. Times Ethics Guidelines.”
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