About the publication
Title: Los Angeles Times (LA Times)
Purpose, objective, or mission: “The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.4 million and 2.4 million on Sunday, more than 39 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.3 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 134 years.”1
Target audience: Residents of Southern California.2
Publisher: Los Angeles Times Media Group.3
Peer reviewed? No.
Type: This is a lay publication. It is a newspaper geared toward the general public rather than toward LIS-oriented audiences.
Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include Local, Nation, World, Business, Sports, Entertainment, Health, Lifestyle, Travel, and Opinion.5
Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features. There’s also Jacket Copy, a section on “Books, authors and all things bookish,” hosted by Books staff writer Carolyn Kellogg.6
Frequency of publication: Daily.7
About the publication’s submission guidelines
Location of submission guidelines: http://www.latimes.com/news/opinion/oe-howtosubmitoped,0,5238591.story
Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words […] We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries.”8
Los Angeles Times has a staff of editors and writers for each section of the newspaper, as well as freelance writers, who are the primary contributors to the newspaper. You can contact the Editorial Staff by checking the directory for the relevant editor and emailing them at Firstname.Lastname@latimes.com.14
Editorial tone: Journalistic.
Style guide used: None specified.
Conclusion: Evaluation of publication’s potential for LIS authors
Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.
About the publication’s readers
Publication circulation: Daily readership is 1.4 million; Sunday readership is 2.4 million.15
Audience location and language or cultural considerations: Los Angeles Times reaches one out of three adults in the Los Angeles area and is seen by tens of millions nationally.16
The LA Times addresses bias via an Ethics Guidelines blog, noting that “a robust, ongoing discussion of ethics at all levels of the newsroom is essential to producing a first-rate newspaper.”19 A key goal of of “news and feature reporting - apart from editorials, columns, criticism and other content that is expressly opinionated - is to be non-ideological.”20
Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.
Conclusion: Analysis of reader characteristics and their potential impact on authors
The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics.
Last updated: October 3, 2016
- “About Us,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-about-us-storygallery.html ↩
- “Audience,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/audience ↩
- “Executive Team,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/executives/ ↩
- “Archives,” LATimes.com, accessed October 3, 2016, http://pqasb.pqarchiver.com/latimes/search.html ↩
- “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html ↩
- “Books,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/books/ ↩
- “About Us.” ↩
- “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html ↩
- “Submit a Letter to the Editor,” LATimes,com, accessed October 3, 2016, http://www.latimes.com/about/la-letter-to-the-editor-htmlstory.html ↩
- “About Blowback: The Opinion section’s online response forum,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/opinion/letters/la-op-blowback-about-story.html ↩
- “About Blowback: The Opinion section’s online response forum.” ↩
- “Submitting an article to Op-Ed.” ↩
- “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html ↩
- “Editorial Staff Directory,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-editorial-staff-directory-htmlstory.html ↩
- “About Us.” ↩
- “National,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/national ↩
- “Why Los Angeles Times,” Mediakit.LATimes.com, accessed October 3, 2016, http://mediakit.latimes.com/Media/LosAngelesTimesMediaKit/Toolkit/Why%20Los%20Angeles%20Times.pdf ↩
- “Audience.” ↩
- “L.A. Times Ethics Guidelines,” Readers’ Representative Journal, July 20, 2007, http://latimesblogs.latimes.com/readers/2007/07/los-angeles-tim.html ↩
- “L.A. Times Ethics Guidelines.” ↩