About the publication
Title: Inland Catholic Byte
Purpose, objective, or mission: The purpose of the Inland Catholic Byte newspaper is to “communicate and initiatives of the Bishop and Catholic communities of the Diocese of San Benardino.”1
Target audience: Catholics in the Inland Empire region of Southern California.2
Publisher: The Inland Catholic Byte is published by the Catholic Diocese of San Bernardino.3
Peer reviewed? No.4
Type: Civilian publication. This is a monthly newspaper and does not have articles that are peer reviewed or focus on a specific profession.
Medium: Print and online.5
Content: The Byte features parish news, national and international Catholic news, an opinion page with letters to the editor and faith reflections, and expanded Spanish-language content. The paper also offers advertising space for sale.6
Frequency of publication: The Byte is published on a monthly basis, available of the first of each month.7
About the publication’s submission guidelines
Location of submission guidelines: On page 11 of the Inland Catholic Byte‘s September 2008 print version is the letter policy. It states, “The Inland Catholic Byte welcomes letters to the editor. Published letters to the editor do not reflect the opinion of the Inland Catholic Byte and may not accurately reflect authentic Catholic teaching. Letters are published on a space-available basis. The Inland Catholic Byte reserves the right to edit or not publish submitted letters. (Update 05/05/2011 – While this publication does not offer submission guidelines on their website, the original author of this entry states they continue to accept submission appropriate to their mission by the means listed in this section. Additional contact information available at the diocese website.)
Types of contributions accepted: The Byte accepts letters to the editor and articles relevant to the Catholic community.
Submission and review process: Letters and articles may be submitted to firstname.lastname@example.org or mailed to Inland Catholic Byte, 1201 E Highland Ave, San Bernardino, Ca. 92404. The limit for letters is 200 words or less. All letters must be signed. The limit for articles is 300 words. Photos may be submitted as well. Pictures are not to be reduced or cropped. The graphic designer, Jimmy Ramirez, will determine the size of the photo.
Editorial tone: The editorial tone for the Byte is informal.
Style guide used: None indicated.
Conclusion: Evaluation of publication’s potential for LIS authors
This is a local newspaper and the audience is specifically directed towards members of the Catholic Church. Information from the LIS profession would be appreciated if geared towards readers who have interests in education. Catholic schools may appreciate articles written to help students become information literate and help determine what sites may be appropriate. Catholic schools in the Inland Empire have demanding curriculum, compared to area local public schools and articles written notifying students of library services would be appropriate.
Librarians who submit articles will be conducting outreach to this segment of the Inland Empire. Articles can provide readers with information about library services that they may not be aware of.
About the publication’s readers
Publication circulation: Circulation is estimated at approximately 1,047,675. This number was derived from statistics taken in 2004, and was posted on the Diocese website. The number is difficult to determine because of the highly transient population in the diocese.
The newspaper is distributed free of charge to 97 parishes, 13 missions, 32 Catholic elementary schools, and 3 Catholic High Schools in the Inland Empire.
Audience location and language or cultural considerations: The Inland Empire is composed of Riverside County and San Bernardino County. A small percentage of readers may be Catholics in other counties who have access to the paper through relatives, bible study groups outside the Inland Empire or they are visitors from other areas. About the Inland Empire reports that crowding and expensive space in Los Angeles and Orange Counties have caused the Inland Empire to expand due to migration from the Los Angeles basin, as well as internal growth. This growth results in a myriad of different cultures and languages that are represented.
Authors should be aware of the diversity that exists in the Inland Empire. Because of this, authors should refrain from using scholarly jargon and create articles that are clear and easy to read for the shifting makeup of Inland Empire population.
Reader characteristics: There is no information regarding individual characteristics of Inland Empire Catholic readers provided in the newspaper or on the website. Efforts to contact the director, John Andrews, were unsuccessful.
To try and get an idea of the population in the Inland Empire, the following data was retrieved from the U.S. Census Bureau website:
The ethnic breakdown for San Bernardino County in 2006 was 80.5% White, 9.4% Black, 1.4% American Indian, 5.9% Asian, 12.3% Native Hawaiian and Pacific Islanders; Hispanic 46.0% and 18.6% represents foreign born persons. In Riverside County in 2006, the ethnicity representation was 84.0% White, 6.6% Black, 0.9% American Indian, 5.4% Asian, 0.3% Native Hawaiian and Pacific Islanders; Hispanic 42.2% and 19.0% represents foreign-born persons.
In 2006, the U.S. Census found that the population for the Inland Empire was 2,202,015. The Inland Empire has 22 colleges and universities that support a strong, diverse workforce. Readers have very different professional interests and may not all work in the cities that the newspaper serves.
The audience for this newspaper will not necessarily have an interest in library services. Readers may have preconceived ideas based on their personal experiences in Inland Empire libraries they have visited.
Inland Catholic Byte publication assistant Elaine Chavez said, “The newspaper reflects traditional Catholic values for today’s changing world.” The newspaper informs and educates, stressing Roman Catholic values and teachings.
Knowledge of LIS subject matter: It is assumed that the majority of readers with knowledge of LIS subject matter is low. Exceptions may be information professionals working and/or residing in the Inland Empire.
The U.S. Census reports that individuals with a bachelor’s degree or higher in 2000 was 16.6% for the Inland Empire. Individuals who have an advanced degree may be more prone to recognize the value of library services and responsive to library-related articles. Catholic schools have a strong emphasis on academics, and library services compliment these values.
Sources of audience information:
About the Inland Empire: http://inlandempire.us/about-the-ie/
Personal interview with Elaine Chavez, September 16, 2008.
Personal knowledge from being a member of the Inland Empire Catholic community and parent of Catholic school students in the Inland Empire.
U.S. Census Bureau Quick Facts: http://quickfacts.census.gov/qfd/states/06/06071.html and http://quickfacts.census.gov/qfd/states/06/06065.html.
Conclusion: Analysis of reader characteristics and their potential impact on authors
Based on the articles published in this newspaper, it is reasonable to suggest that the readers have the common bond of Catholic teachings, have strong family values, and are community oriented. Topics that readers may find interesting may be computer classes or available resources for Spanish speakers.
The changing of the newspapers name signifies a commitment of the Diocese to acknowledge the importance of technology. Articles that promote self-education through library programs and new technology should be a welcome addition.
The readers of The Inland Catholic Byte will not be familiar with LIS jargon. The author should be cautious selecting language and keep articles clear and to the point. Authors should avoid submitting articles that go into depth about library topics that would be more appropriate for library professionals.
Last updated: November 14, 2014