The Huffington Post

 

Publication analysis


About the publication

Title: The Huffington Post

Website: http://www.huffingtonpost.com/

Purpose, objective, or mission: “The online destination for breaking news and opinion.”1

The site is sort of a CliffsNotes of water cooler fodder: anything and everything current is most likely being discussed on The Huffington Post, through its regular bloggers, celebrity contributing bloggers, and news spotted and posted by regular readers. In 2012, it won a Pulitzer prize for reporting on wounded veterans.2

Target audience: A politically-engaged audience seeking the latest news in entertainment, politics, and world affairs.

Publisher: The Huffington Post Media Group.3

Peer reviewed? No. Most articles posted on the site are in the form of blog posts.

Type: Civilian publication; online news site.

Medium: Online.

Content: A roundup of political, entertainment, and news from around the globe.

Of special interest to LIS writers, there’€™s a Books section under Entertainment, featuring articles and reviews by various bloggers, and the Libraries section featuring library-related news and articles. In 2012 a a section titled Libraries in Crisis was created to examine the role of libraries in today’s society. The section’€™s first series was titled The Death Of The Public Library?, and it has been somewhat controversial among LIS professionals, with a Hack Library School post noting, “€œI understand that stories of library closures are much sexier than the latest controversies with Overdrive, but if we want to see the libraries as a national tradition continue, we need to step away from the extremism and start proving what we are capable of. Let’s see some library success stories on this page, too.”

Frequency of publication: Updated daily.

About the publication’s submission guidelines

Location of submission guidelines: Use the Contact Page to determine the best place to send your post. You can send scoops to the editors, send a blog pitch to the Blog Team, or search current job openings.4

A helpful 2013 article on Digital Media Zone (from Ryerson University in Canada) goes into some detail on becoming a blogger for The Huffington Post, including tips on getting noticed and advice on sending the finished post to the site editors.

Types of contributions accepted: Mostly articles and commentary in the form of blog posts.

Submission and review process: Send an email to the appropriate section you’€™d like to blog for.5

Editorial tone: Very informal and informational at the same time. Writers don’€™t talk down to readers, and readers are encouraged to log in and contribute to content and discussion.6

Style guide used: None referenced.

Conclusion: Evaluation of publication’s potential for LIS authors

The Huffington Post is an excellent resource for librarians to reach a wide ranging global and local audience with news from the LIS world. The Libraries section would be a great place to discuss library efforts and updates, technological and otherwise, and news from the LIS sector, with a readership who is truly interested. Also a good place to suggest and write about books for review.

Audience analysis


About the publication’s readers

Publication circulation: “Total digital population of 79 million monthly unique visitors.”7

Audience location and language or cultural considerations: Based out of the US, the site has local editions such as Huff Post San Francisco and Chicago; as well as international versions covering Canada, France, Italy, Spain and the UK.8 The US versions are written in American English; culturally the site is considered a left-leaning publication, with special attention to U.S. political and entertainment news.

Reader characteristics: The Huffington Post was created in 2005 and became known as a liberal website for commentary/and alternative to more right wing sites such as the Drudge Report & Fox News. Although founder/creator Arianna Huffington is careful to note that the site does not consciously lean in either party direction, the site has a more left-leaning feel.9

Knowledge of LIS subject matter: Although readers are educated and The Huffington Post has a special library section, this site is more informal information and entertainment, not really the place for LIS jargon. If submitting a query or blog for the Books/Library section, the focus is more on specific voice or activity, not the formal academic jargon commonly found in LIS publications.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are interested in what’s going on with US libraries, and in discussing the most recent books and book news. While articles are not scholarly in tone, this site would most likely welcome posts written by LIS students as long as the topic is interesting and appealing to Huffington Post readers.

Last updated: November 25, 2016


References

Show 9 footnotes

  1. “Huffington Post,” Advertising.AOL.com, accessed November 25, 2016, http://advertising.aol.com/properties#huffington-post
  2. Michael Calderone, “Huffington Post Awarded Pulitzer Prize.” The Huffington Post, January 14, 2013. Accessed November 25, 2016, http://www.huffingtonpost.com/2012/04/16/huffington-post-pulitzer-prize-2012_n_1429169.html
  3. “The Huffington Post,” Ulrichsweb.com, accessed November 25, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1414718214018/716779
  4. “Contact us,” HuffingtonPost.com, accessed November 25, 2016, http://www.huffingtonpost.com/contact/
  5. Contact us.”
  6. “Frequenty Asked Questions,” HuffingtonPost.com, accessed November 25, http://www.huffingtonpost.com/p/frequently-asked-question.html#moderation
  7. Huffington Post.”
  8. “Huffington Post,” Wikipedia.com, accessed November 25, 2016, http://en.wikipedia.org/wiki/The_Huffington_Post
  9. Huffington Post.”
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