The Huffington Post

 

Publication analysis


About the publication

Title: The Huffington Post

ISSN: N/A

Website: http://www.huffingtonpost.com/

Purpose, objective, or mission: “HuffPost is for the people — not the powerful. We are empathetic reporters and observers. We hold power accountable. We entertain without guilt. We share what people need to know to live their best lives. If something matters to our audience, it matters to us. We are the original internet newspaper, founded in 2005. Now we have newsrooms and editions in 16 countries. We’re truly global, but still feel local. We tell stories in text, video, audio and pictures, and bring them to our audiences wherever they are. We’re fast, fun and inclusive. And we’ll always make sure you know what’s real.”1

In 2012, it won a Pulitzer prize for reporting on wounded veterans”.2

Target audience: A politically-engaged audience seeking the latest news in entertainment, politics, and world affairs.

Publisher: The Huffington Post Media Group.3

Peer reviewed? No. Most articles posted on the site are in the form of blog posts.

Type: Civilian publication; online news site.

Medium: Online.

Content: A roundup of political, entertainment, and news from around the globe.

Of special interest to LIS writers, there’s a Books section under Entertainment, featuring articles and reviews by various bloggers, and the Libraries section featuring library-related news and articles. In 2012 a a section titled Libraries in Crisis was created to examine the role of libraries in today’s society. The section’s first series was titled The Death Of The Public Library?, and it has been somewhat controversial among LIS professionals, with a Hack Library School post noting, “I understand that stories of library closures are much sexier than the latest controversies with Overdrive, but if we want to see the libraries as a national tradition continue, we need to step away from the extremism and start proving what we are capable of. Let’s see some library success stories on this page, too.”

Frequency of publication: Updated daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.huffingtonpost.com/entry/how-to-pitch-huffpost-opinion-personal_us_5a5e0726e4b0fcbc3a1388f0?section=us_opinion

Types of contributions accepted: “At HuffPost, we believe that op-eds and personal stories can change the world. We want to help our readers better understand the news and the world around them, and we know smart analysis and storytelling are essential to our mission. So we’re launching HuffPost Opinion and HuffPost Personal. If you want to be a part of them, here’s how you can pitch to us. All published contributions to these new sections are paid.”4

Submission and review process: See “How to Pitch to HuffPost” for detailed description and tips.5

Editorial tone: Informal and informational at the same time.

Style guide used: None referenced.

Conclusion: Evaluation of publication’s potential for LIS authors

The Huffington Post is an excellent resource for librarians to reach a wide ranging global and local audience with news from the LIS world. The Libraries section would be a great place to discuss library efforts and updates, technological and otherwise, and news from the LIS sector, with a readership who is truly interested. Also a good place to suggest and write about books for review.

Audience analysis


About the publication’s readers

Publication circulation: “Total digital population of 79 million monthly unique visitors.”6

Audience location and language or cultural considerations: Based out of the US, the site has local editions such as Huff Post San Francisco and Chicago; as well as international versions covering Canada, France, Italy, Spain and the UK.7 The US versions are written in American English; culturally the site is considered a left-leaning publication, with special attention to U.S. political and entertainment news.

Reader characteristics: The Huffington Post was created in 2005 and became known as a liberal website for commentary/and alternative to more right wing sites such as the Drudge Report & Fox News. Although founder/creator Arianna Huffington is careful to note that the site does not consciously lean in either party direction, the site has a more left-leaning feel.8

Knowledge of LIS subject matter: Although readers are educated and The Huffington Post has a special library section, this site is more informal information and entertainment, not really the place for LIS jargon. If submitting a query or blog for the Books/Library section, the focus is more on specific voice or activity, not the formal academic jargon commonly found in LIS publications.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are interested in what’s going on with US libraries, and in discussing the most recent books and book news. While articles are not scholarly in tone, this site would most likely welcome posts written by LIS students as long as the topic is interesting and appealing to Huffington Post readers.

Last updated: November 25, 2016


References

Show 8 footnotes

  1. “About Us,” huffingtonpost.com, accessed October 18, 2018, https://www.huffingtonpost.com/static/about-us
  2. Michael Calderone, “Huffington Post Awarded Pulitzer Prize.” The Huffington Post, January 14, 2013. Accessed November 25, 2016, http://www.huffingtonpost.com/2012/04/16/huffington-post-pulitzer-prize-2012_n_1429169.html
  3. “The Huffington Post,” Ulrichsweb.com, accessed November 25, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1414718214018/716779
  4. “How to Pitch to HuffPost,” huffingtonpost.com, accessed October 18, 2018, https://www.huffingtonpost.com/entry/how-to-pitch-huffpost-opinion-personal_us_5a5e0726e4b0fcbc3a1388f0?section=us_opinion
  5. “How to Pitch to HuffPost,” huffingtonpost.com, accessed October 18, 2018, https://www.huffingtonpost.com/entry/how-to-pitch-huffpost-opinion-personal_us_5a5e0726e4b0fcbc3a1388f0?section=us_opinion
  6. Huffington Post.”
  7. “Huffington Post,” Wikipedia.com, accessed November 25, 2016, http://en.wikipedia.org/wiki/The_Huffington_Post
  8. Huffington Post.”
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