Publication analysis

About the publication

Title: GOOD



Purpose, objective, or mission: From the website: “GOOD is a global media brand and social impact company. Our collective mission is to help people and organizations be forces for good. Through award-winning media and creative partnerships, we connect deeply and authentically with this generation’s desire for purpose.”1 The magazine and website cover stories on business, environment, politics, culture, technology, education, etc.

Target audience: Millennials who want to make a difference in the world.2

Publisher: GOOD Worldwide, LLC.3

Peer reviewed? No.4

Type: Civilian publication.

Medium: Website and print magazine.5

Content: Current events; national and international news; political pieces; profiles of activists, community projects and organizations; fundraising campaigns; initiatives for change; social justice; and technology updates and uses. GOOD runs many articles about libraries in various sections of the publication. Potential authors can search the site for “libraries” and find hundreds of examples.

Frequency of publication: Website updated frequently; print magazine is published quarterly.6

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: According to the site’s FAQ, “We work with artists, designers, photographers and writers on a freelance basis.”7

Submission and review process: Send your story pitch to to be considered for publication in the magazine or on the website. Due to the high volume of submissions, editors will only respond to pitches they are considering for publication. Allow two weeks for review.8

Editorial tone: Smart, hip, media/tech-savvy, polished writing.

Style guide used: None referenced.

Conclusion: Evaluation of publication’s potential for LIS authors

GOOD€™’s audience is one that would appreciate writing about LIS activities, projects, initiatives, technologies, etc. Examples include an article regarding crowd-sourced design initiatives in the Los Angeles Library system, and a recent piece on the future of public libraries.


Audience analysis

About the publication’s readers

Publication circulation: 50,000 for the print magazine, 10 million monthly unique visits to the website.9

Audience location and language or cultural considerations: GOOD has a global audience, though seventy percent of readers are based in the United States. Content is written in English.10

Reader characteristics: According to the 2016 media kit, GOOD‘s audience is sixty-three percent female and thirty-seven percent male. Most readers have a four-year college degree and are under the age of thirty-five. Readers are cultured, well read, technologically savvy, and care about social and environmental issues.11

Knowledge of LIS subject matter: The group is not made of LIS professionals, but as they are social activists, community organizers, and tech savvy,12 they will most likely respond favorably to LIS-related articles, particularly concerning support for libraries, LIS initiatives, and technology. As is generally best with civilian publications, keep the jargon to a minimum.

Conclusion: Analysis of reader characteristics and their potential impact on authors

GOOD has a built-in, excellent audience for LIS articles, opinion pieces, and profiles. Readers are people shaping the communities we live in, who would want to know how they can help or better understand what’€™s going on in the LIS community, and how they can be a part of the bigger picture.

Last updated: September 28, 2016


Show 12 footnotes

  1. “About,”, accessed September 27, 2016,
  2. “Audience,”, accessed September 27, 2016,
  3. About.”
  4. About.”
  5. About.”
  6. About.”
  7. “General Inquiries,”, accessed September 27,
  8. “GOOD Magazine (print),”, accessed September 27, 2016,
  9. “GOOD Media Kit 2016,”, accessed September 27, 2016,
  10. GOOD Media Kit 2016.”
  11. GOOD Media Kit 2016.”
  12. GOOD Worldwide, Inc. (2014). About Us. GOOD. Retrieved from
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