The Conversation

 

Publication analysis


About the publication

Title: The Conversation

ISSN: N/A

Website: http://theconversation.com

Purpose, objective, or mission: Begun as a project in 2014, The Conversation publishes articles written by Ph.D candidates and university-affiliated researchers. Their aim is to promote access to high quality information and to strive for a better understanding of current affairs and complex issues.1

For more in depth information, take a look at their charter.

This wiki profile is for The Conversation’s U.S.-based website, but there are additional sites specific to audiences all around the globe.

Target audience: Members of the general public interested in reading high quality, academic articles who may not otherwise have access to them.

Publisher: The Conversation US, Inc.

Peer reviewed? Yes.

Type: Civilian publication.

Medium: Online.

Content: Academic articles of varying topics–arts, culture, science, technology, medicine and many more.

Frequency of publication: New articles published daily.

About the publication’s submission guidelines

Location of submission guidelines: https://theconversation.com/us/pitches

Types of contributions accepted: The Conversation focuses on three priority areas:

  • “Timely, evidence-based analysis of issues making the news
  • Articles explaining new research and its significance for a non-expert audience
  • Timeless, plain English ‘explainers’ of complex issues”2

Submission and review process: There are three steps to becoming published: verification of institute, educational history/qualifications and the creation of a website account.3

Editorial tone: Professional / scholarly.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

This could be a great outlet for publishing scholarly articles and research, granted that authors are researchers affiliated with an institution. MLIS students should keep in mind that they do not qualify for publication. The Conversation asks that you do a keyword search to see what has already been published on your topic.4

 

Audience analysis


About the publication’s readers

Publication circulation: This profile is geared towards readers of the U.S.-based site, but The Conversation has websites for readers in Australia, Africa, the United Kingdom, Canada, France, Indonesia, as well as an additional “global perspectives” site.

Audience location and language or cultural considerations: The Conversation has a global audience.

Reader characteristics: All published articles feature a comments section with lively debates among readers. Thoughtful, well developed comments are the norm. Anyone can sign up to comment on articles, but full names are required to help maintain a transparent forum. Click here to read about The Conversation’s community standards for readers and commenters.

Knowledge of LIS subject matter: Varied.

Conclusion: Analysis of reader characteristics and their potential impact on authors

From glancing over the reader characteristics mentioned above, you can guarantee that, if published by The Conversation, your article could very well feature a lively debate among commenters from all over the world. Authors will find a higher level of engagement with readers, and will be able to see how their audience responds to their work–a feature not usually seen with publication of scholarly articles.

Last updated: April 9, 2018


References

Show 4 footnotes

  1. “Who We Are,” TheConversation.com, accessed March 14, 2018, https://theconversation.com/us/who-we-are
  2. “Pitch an article idea, TheConversation.com, accessed March 20, 2018, https://theconversation.com/us/pitches
  3. “Become an author,” TheConversation.com, accessed March 29, 2018, https://theconversation.com/become-an-author
  4. “Pitch an article.”
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