Chronicle of Philanthropy

Revision for “Chronicle of Philanthropy” created on September 26, 2016 @ 10:00:09

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Chronicle of Philanthropy
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>The Chronicle of Philanthropy</em> <strong>Website</strong>: <a title="Chronicle of Philosophy" href="http://www.philanthropy.com" target="_blank">http://www.philanthropy.com</a> <strong>Purpose, objective, or mission</strong>: Per their website, "<em>The Chronicle of Philanthropy</em> is an independent news organization that has been serving leaders, fundraisers, grant makers, and others involved in the philanthropic enterprise for more than 25 years. It offers a robust advice section to help nonprofit workers do their jobs as well as one of the biggest listings of career opportunities."[1. "About the Chronicle of Philanthropy," Philanthropy.com, accessed September 23, 2016, <a href="https://www.philanthropy.com/page/about-the-chronicle-of/531?cid=cpf_abt">https://www.philanthropy.com/page/about-the-chronicle-of/531?cid=cpf_abt</a>] <strong>Target audience</strong>: Fundraisers, grant makers, and other nonprofit and philanthropy-based professionals.[2. "<a href="https://www.philanthropy.com/page/about-the-chronicle-of/531?cid=cpf_abt">About the Chronicle of Philanthropy</a>."] <strong>Publisher</strong>: Chronicle of Higher Education, Inc.[3. "Chronicle of Philanthropy's Publisher Appoints New CEO," Philanthropy.com, accessed September 26, 2016, <a href="https://www.philanthropy.com/article/Chronicle-of-Philanthropy-s/155013">https://www.philanthropy.com/article/Chronicle-of-Philanthropy-s/155013</a>] <strong>Peer reviewed</strong>? No.[4. "Pitching Stories to the Chronicle of Philanthropy," Philanthropy.com, accessed September 23, 2016, <a href="https://www.philanthropy.com/page/Pitching-Stories-to-the/607/">https://www.philanthropy.com/page/Pitching-Stories-to-the/607/</a>] <strong>Type</strong>: Civilian publication.[4. "<a href="https://www.philanthropy.com/page/about-the-chronicle-of/531?cid=cpf_abt">About the Chronicle of Philanthropy</a>."] <strong>Medium</strong>: Print and online.[5. "<a href="https://www.philanthropy.com/page/about-the-chronicle-of/531?cid=cpf_abt">About the Chronicle of Philanthropy</a>."] <strong>Content</strong>: News stories, opinion pieces, tips and advice, people and awards. [6. "The Chronicle of Philanthropy," Philanthropy.com, accessed September 23, 2016, <a href="https://www.philanthropy.com/">https://www.philanthropy.com/</a>] <strong>Frequency of publication</strong>: The print edition is published twelve times a year, while the website is updated daily.[7. "<a href="https://www.philanthropy.com/page/about-the-chronicle-of/531?cid=cpf_abt">About the Chronicle of Philanthropy</a>."] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines</strong>: <a href="https://www.philanthropy.com/page/Pitching-Stories-to-the/607/">https://www.philanthropy.com/page/Pitching-Stories-to-the/607/</a> <strong>Types of contributions accepted</strong>: "Stories about best or innovative practices in fundraising and managing organizations. Profiles of interesting (and especially effective but lesser-known) charity leaders, fundraisers, and donors. New trends in giving or fundraising. Anything that our readers can learn from and adapt to make them more effective."[8. "<a href="https://www.philanthropy.com/page/Pitching-Stories-to-the/607/">Pitching Stories to the Chronicle of Philanthropy</a>."] <strong>Submission and review process</strong>: Submit pitches to the appropriate <a href="https://www.philanthropy.com/page/Contact-Us/535?cid=cpf_cus">editor or reporter</a><span class="_Tgc">—</span>they recommend becoming a subscriber to get an idea of who covers what.[9. "<a href="https://www.philanthropy.com/page/Pitching-Stories-to-the/607/">Pitching Stories to the Chronicle of Philanthropy</a>."] <strong>Editorial tone</strong>: Official and straightforward. Tone of a business section in a metro newspaper. <strong>Style guide used</strong>: None specified. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> While information on LIS issues would certainly do well in a publication of this type, it is better for LIS readers than authors. <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation</strong>: The website receives 226,000 unique visitors each month, while more than 270 organizations have purchased <em>The Chronicle</em>’s site license program, which makes the website "available to entire organizations and extends its reach to nonprofit leaders across the nation and around the world."[10. "Email, Newsletter, Banner Advertising," Philanthropy.com, accessed September 26, 2016, <a href="https://www.philanthropy.com/items/biz/pdf/COPENewsletters2015a.pdf">https://www.philanthropy.com/items/biz/pdf/COPENewsletters2015a.pdf</a>] <strong>Audience location</strong>: <em>The Chronicle</em> writes primarily for a national audience[11. "<a href="https://www.philanthropy.com/page/Pitching-Stories-to-the/607/">Pitching Stories to the Chronicle of Philanthropy</a>."], though their reach extends across the globe.[12. "<a href="https://www.philanthropy.com/items/biz/pdf/COPENewsletters2015a.pdf">Email, Newsletter, Banner Advertising</a>."] All articles are written in English. <strong>Reader characteristics</strong>: Individual philanthropists and other interested parties will garner information from the articles and news presented, but those working in the nonprofit sector will garner the most useful information from the various levels of publication. The readers of this publication are likely more progressive than conservative. The increasing diversity of the nonprofit and philanthropy world has led to more varying biases as far as charity work and the focuses of nonprofits, but the values of most who will read this publication are similar. Improvement of life for those less fortunate both domestically and abroad and the continuation of those organizations that do so are the main goals of the organizations whose past, present, and future members subscribe to this publication. <strong>Knowledge of LIS subject matter</strong>: The majority of the subject matter does not deal with LIS information. While it is better that LIS jargon is not used, the information that any LIS writer wished to share with the readers of this publication would be common between both LIS and philanthropy readers. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> It is obvious from recently published articles that all writings presented to the editors of this publication should have a forward spin on them. Articles should focus on the needs or interests of the reader. An article on black men in nonprofit organizations<span class="st" data-hveid="49">—</span>or lack thereof<span class="st" data-hveid="49">—</span>not only gives numbers and explains why there are fewer in this demographic working non-profit, but also discusses solutions. Any LIS related article must look at the LIS world from the eyes of that world's grant writers and fundraisers. <b>Last updated</b>: September 26, 2016 <hr /> <h4>References</h4>
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