Christian Science Monitor

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Publication analysis


About the publication

Title: The Christian Science Monitor

Website: http://www.csmonitor.com/

Purpose, objective, or mission: An independent international news organization, the aim of which is to “embrace the human family, shedding light with the conviction that understanding the world’s problems and possibilities moves us towards solutions.”1 Though owned by the Christian Science church, the Monitor purports to be secular in its reporting save for one “clearly labeled religious article” published each weekday.2

Target audience: General public. “The Monitor assumes its readers are people who care, who want to care, regardless of their religious or political mindset.”3

Publisher: The First Church of Christ, Scientist.4

Peer reviewed? No.5

Type: Civilian publication.

Medium: Printed and online.6

Content: Independent national and international news, articles, book reviews, op-eds, essays, and letters to the editor.7

About the publication’s submission guidelines

Location of submission guidelines: http://www.csmonitor.com/About/Contributor-guidelines

Types of contributions accepted: Independent national and international news; articles concerning current events; book reviews; personal essays via The Home Forum; and articles about the theology and practice of Christian Science.8

Submission and review process: Articles are targeted and submitted to specific section editors. Editors attempt to respond to submissions quickly but are often inundated. If your article is time sensitive please call this to the attention of the editor. Each section has their own expectations and restrictions on length, which is detailed in the contributor guidelines. Each section also includes a paragraph giving first time authors the opportunity to craft work more likely to be accepted.9

Editorial tone: Journalistic to conversational.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Due to the clear contributor guidelines, the volume of freelance work they consume, and the forward approach to covering the world’s news, the Monitor is a promising publication to consider when writing about libraries for the general public. They often cover issues of interest to information professionals and concerning information access. Past articles include a report on a library being created in a small village in Vietnam, the limits being placed on library e-books, Google Books, and membership libraries.

 

Audience analysis


About the publication’s readers

Publication circulation: Print: 53,198. Online (monthly unique visitors): 10,200,000.10

Audience location and language or cultural considerations: Data is only available for readers’ locations within the United States, so presumably the majority of readership is located in the US, although content covers international news. Readers reside throughout the country, though most readers of the print magazine hail from Pacific regions of the country, while online readers are mainly from West South Central, East North Central, and Mid Atlantic areas.11

Reader characteristics: “Monitor readers are well educated, well traveled, and well read, drawing from a wide range of thoughtful resources to build an understanding of events and issues.”12 The majority of readers are educated, financially comfortable, and vote in federal, state, or local elections.13 The median age for readers of the print magazine is 66; 48 for the website.14

Knowledge of LIS subject matter: As much as an average person. This would not be a place to discuss the changes in MARC or to use undefined library terms.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of the Monitor, in reviewing the articles of the publication, appear to be educated, open-minded and well-read.This is the same audience that often supports and recognizes the value of libraries, making this a potentially place to promote libraries.

Last updated: September 17, 2016


References

Show 14 footnotes

  1. “About,” CSMonitor.com, accessed September 17, 2016, http://www.csmonitor.com/
  2. About.”
  3. About.”
  4. About.”
  5. “Contributor’s guidelines,” CSMonitor.com, accessed September 17, 2016, http://www.csmonitor.com/About/Contributor-guidelines
  6. About.”
  7. Contributor’s guidelines
  8. Contributor’s guidelines
  9. Contributor’s guidelines
  10. “Reader Profile,” CSMonitor.com, accessed September 17, 2016, http://www.csmonitor.com/About/Advertise/Print-advertising
  11. Reader Profile
  12. “Print advertising,” CSMonitor.com, accessed September 17, 2016, http://www.csmonitor.com/About/Advertise/Print-advertising
  13. Print advertising.”
  14. Reader Profile
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