Budget Travel

 

Publication analysis


About the publication

Title: Budget Travel

ISSN: N/A

Website: http://www.budgettravel.com/magazine/

Purpose, objective, or mission: Per their website, “Budget Travel inspires and empowers savvy travelers to see more for less. We specialize in U.S. domestic travel, including great American and Canadian road trips, cool small towns, great deals on hotel rooms, three-day weekends, national and state parks, ‘locals know best’ coverage of mid-size American cities, round-ups of the best budget destinations in America, cruises, island escapes, and start-today tips and how-to stories.”1

Target audience: According to Budget Travel‘s media kit, the magazine’s readers are likely domestic travelers based in the United States aged 25-34.2

Publisher: Budget Travel, LLC.3

Peer reviewed? No.

Type: Civilian. Neither the website nor the print magazine exhibit any scholarly aspects nor do they contain significant LIS professional or trade information. This is a consumer-focused publication that seeks advertising revenue.4

Medium: Online.5

Content: Each issue contains feature articles and a number of short items presented in regular columns and departments. Articles cover regional, national (USA), and international destinations; travel tips; strategies for planning and economizing; and events and trends in the travel industry that may affect consumers. The website is similar in scope and includes a number of “quick hit” items along with various tools to plan and to book travel and accommodations.

Frequency of publication: Six issues per year; published bimonthly.6

About the publication’s submission guidelines

Location of submission guidelines: The “Contact Us” page provides a submissions form.

Types of contributions accepted: No information is provided. Writer’s should likely send a query through the submission form on the “Contact Us” page. 7

Submission and review process: No current information is provided, previously the website has stated,”To be considered, email a copy of published work as a sample, your pitch (not a completed article) and a cover letter to info@BudgetTravel.com .”8

Editorial tone: This is not mentioned in the submissions information on the website. A review of sample articles gives an impression of a breezy, chatty tone. Some articles consist of very short descriptive listings built around a theme; some are written in the first or second person. The approach is informative, but subjective rather than authoritative and impartial.

Style guide used: Not specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The potential here is possibly more for personal satisfaction than for career development. Those needing scholarly venues would find this of little benefit. But it could be a good fit for someone working in a public library or similar context. Libraries can be useful for gathering information about travel destinations, transportation, accommodations, and a variety of travel-related odds and ends. One can imagine articles describing how to effectively use library resources for travel preparation, but it may be more productive for a library writer to do the research and compile the results into a variety of lively, practical articles. For example, a writer might find ways to package research around different themes, including destinations, tips and tricks, lists, short annotations, and reviews of publications (e.g., bed and breakfast directories, travel writing).

Audience analysis


About the publication’s readers

Publication circulation: The 2018 media kit states the magazine has more than 300k unique users.9

Audience location and language or cultural considerations: Analytics only provide statistics for “North America.”10 It is safe to assume that the majority of readers are distributed throughout the U.S. and are able to speak English. As a travel magazine, readers are likely to be diverse and interested in other cultures.

Reader characteristics: The 2018 media kit reports reader’s gender breakdown as 46% female, 54% male. The majority of readers are between the ages of 25 to 34, and 45% of readers make $75,000 or more per year. According to the media kit, 46% of readers consume the magazine via desktop computer, while 25% use their mobile phone.11

Knowledge of LIS subject matter: None expected nor indicated.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Busy and time-sensitive readers suggest a need for specifics on what to do and how to it. In a jargon free approach, authors can remind readers that the library offers needed information to ensure their travels are successful.

Last updated: September 22, 2018


References

Show 11 footnotes

  1. “About BudgetTravel.com,” BudgetTravel.com, accessed September 21, 2018, http://www.budgettravel.com/about-us/
  2. “Budget Travel Media Kit,” BudgetTravel.com, accessed September 20, 2018,  https://www.budgettravel.com/media-kit
  3. About BudgetTravel.com
  4. Budget Travel Media Kit
  5. Budget Travel Media Kit
  6. About BudgetTravel.com
  7. “Contact Us,” BudgetTravel.com, accessed September 22, 2018, http://www.budgettravel.com/contact-us/
  8. Contact Us
  9. Budget Travel Media Kit
  10. Budget Travel Media Kit
  11. Budget Travel Media Kit
Comments are closed.