Budget Travel

 

Publication analysis


About the publication

Title: Budget Travel

Website: http://www.budgettravel.com/magazine/

Purpose, objective, or mission: Per their website, “Budget Travel is the ultimate resource for the world’s savviest travelers. It provides smart consumers with practical and timely tips and tools, uncovering the best under-the-radar discoveries and showing just how any destination can be made accessible.”1

Target audience: According to Budget Travel‘s 2016 media kit, the magazine’s readers are domestic travelers based in the United States who are likely to plan their travels via their mobile devices.2

Publisher: Budget Travel, LLC.3

Peer reviewed? No.

Type: Civilian. Neither the website nor the print magazine exhibit any scholarly aspects nor do they contain significant LIS professional or trade information. This is a consumer-focused publication that seeks advertising revenue.4

Medium: Online.5

Content: Each issue contains feature articles and a number of short items presented in regular columns and departments. Articles cover regional, national (USA), and international destinations; travel tips; strategies for planning and economizing; and events and trends in the travel industry that may affect consumers. The website is similar in scope and includes a number of “quick hit” items along with various tools to plan and to book travel and accommodations.

Frequency of publication: Six issues per year; published bimonthly.6

About the publication’s submission guidelines

Location of submission guidelines: The “Contact Us” page provides contact information and a brief statement about submissions.

Types of contributions accepted: “Accepts submissions from freelance writers.”7 Presumably, these would be in the form of articles, but this is not made explicit. Letters to the editor are also welcomed.

Submission and review process: “To be considered, email a copy of published work as a sample, your pitch (not a completed article) and a cover letter to info@BudgetTravel.com .”8

Editorial tone: This is not mentioned in the submissions information on the website. A review of sample articles gives an impression of a breezy, chatty tone. Some articles consist of very short descriptive listings built around a theme; some are written in the first or second person. The approach is informative, but subjective rather than authoritative and impartial.

Style guide used: Not specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The potential here is possibly more for personal satisfaction than for career development. Those needing scholarly venues would find this of little benefit. But it could be a good fit for someone working in a public library or similar context. Libraries can be useful for gathering information about travel destinations, transportation, accommodations, and a variety of travel-related odds and ends. One can imagine articles describing how to effectively use library resources for travel preparation, but it may be more productive for a library writer to do the research and compile the results into a variety of lively, practical articles. For example, a writer might find ways to package research around different themes, including destinations, tips and tricks, lists, short annotations, and reviews of publications (e.g., bed and breakfast directories, travel writing).

Audience analysis


About the publication’s readers

Publication circulation: The 2016 media kit claims the magazine has more than 5.5 million readers.9

Audience location and language or cultural considerations: The 2012 media kit states that 82% of the readership live in A/B counties.10 According to the Nielsen Media Research’€™s Glossary of Media Terms, A and B counties refer to “the classification of counties based on census household counts and metropolitan proximity.”11 The “€œA”€ counties are highly urbanized and are part of the 21 largest metropolitan statistical areas. Combined, they account for 40% of U.S. households. “€œB”€ counties “€œare counties not defined as A counties that have more than 85,000 households.”Combined, they account for 30% of U.S. households.12 With 82% of Budget Travel readers in these counties, it is safe to assume that the majority of readers are distributed throughout the U.S., largely within or near to urban centers. The geographic information above and the education demographics below both suggest that the majority of readers are fluent readers of English. The highly urbanized locations suggest that readers may be exposed to a degree of cultural diversity.

Reader characteristics: The 2016 media kit reports readers’€™ gender breakdown as 63% female, 37% male. The majority of readers are between the ages of 25 to 34, and over 50% of readers make $100,000 or more per year. According to the media kit, 55% of readers consume the magazine on mobile devices, while 45% use their desktops.13

Knowledge of LIS subject matter: None expected nor indicated.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Busy and time-sensitive readers suggest a need for specifics on what to do and how to it. In a jargon free approach, authors can remind readers that the library offers needed information to ensure their travels are successful.

Last updated: September 6, 2016


References

Show 13 footnotes

  1. “About BudgetTravel.com,” BudgetTravel.com, accessed September 6, 2016, http://www.budgettravel.com/about-us/
  2. “Budget Travel Media Kit,” BudgetTravel.com, accessed September 6, 2016,  https://s3.amazonaws.com/bt-mediakit/Budget+Travel+Media+Kit+2016.pdf
  3. About BudgetTravel.com
  4. Budget Travel Media Kit
  5. Budget Travel Media Kit
  6. About BudgetTravel.com
  7. “Contact Us,” BudgetTravel.com, accessed September 6, 2016, http://www.budgettravel.com/contact-us/
  8. Contact Us
  9. Budget Travel Media Kit
  10. “Budget Travel Media Kit,” BudgetTravel.com, Accessed September 6, 2016, http://bt-mediakit.s3.amazonaws.com/Budget_Travel_Media_Kit_12.6.12.pdf
  11. “Nielsen Media Research’s Glossary of Media Terms,” NielsenMedia.com, accessed September 6, 2016, http://www.nielsenmedia.com/glossary/index.htm
  12. Nielsen Media Research’s Glossary of Media Terms
  13. Budget Travel Media Kit
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