Bitch Media

Revision for “Bitch Media” created on March 23, 2018 @ 20:00:10

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Bitch Media
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>Bitch Media </em> <strong>ISSN</strong>: 1524-5314 (Print) and 2162-5352 (Online)[1. <em>Bitch, </em>Ulrichsweb Global Serials Directory, accessed March 23, 2018, <a href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1192562806" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1192562806</a>] <strong>Website</strong>: <a href="https://bitchmedia.org/">https://bitchmedia.org/</a> <strong>Purpose, objective, or mission</strong>: From the website: "€œBitch Media is a nonprofit, independent, feminist media organization dedicated to providing and encouraging an engaged, thoughtful feminist response to mainstream media and popular culture."[2. "About Us," BitchMedia.org, accessed September 7, 2016, <a href="https://bitchmedia.org/about-us">https://bitchmedia.org/about-us</a>] "Bitch seeks to be a fresh, revitalizing voice in contemporary feminism, one that welcomes complex arguments and refuses to ignore the contradictory and often uncomfortable realities of life in an unequivocally gendered world."€[3. "<a href="https://bitchmedia.org/about-us">About Us</a>"] "Bitch looks at the media and its products through a lens that takes into account the historical and cultural representation of gender in pop culture."[4. "<a href="https://bitchmedia.org/about-us">About Us</a>"] <strong>Target audience</strong>: Largely women, but meant for anyone who is interested in a modern feminist discussion on media and popular culture. According to the website, Bitch<em> </em>has a diverse audience and is "uniquely situated to draw in young readers who are at a critical moment in their lives—a moment when they are discovering feminism and activism, finding answers to who they are, and questioning the definitions of gender, sexuality, power and agency prescribed by the mainstream media."[5. "<a href="https://bitchmedia.org/about-us">About Us</a>"] <strong>Publisher</strong>: Bitch Media.[6. <a href="https://bitchmedia.org/about-us">"</a><a href="https://bitchmedia.org/about-us">About Us</a><a href="https://bitchmedia.org/about-us">"</a>] <strong>Peer reviewed</strong>? No.[7. "Contributors' Guidelines," BitchMedia.org, accessed September 7, 2016, <a href="https://bitchmedia.org/writers-guidelines">https://bitchmedia.org/writers-guidelines</a>] <strong>Type</strong>: Lay publication, with emphasis on politically and socially minded individuals.[8. "<a href="https://bitchmedia.org/about-us">About Us</a>"] <strong>Medium</strong>: Print magazine, a website which publishes daily online articles, and a podcast.[9. "<a href="https://bitchmedia.org/about-us">About Us</a>"] <strong>Content</strong>: Commentary on and critiques of TV, movies, magazines, advertising, and more; interviews and profiles of feminist pop culture makers; book, film, and music reviews.[10. "<a href="https://bitchmedia.org/about-us">About Us</a>"] <strong>Frequency of publication</strong>: The print magazine is published quarterly.[11. "<a href="https://bitchmedia.org/about-us">About Us</a>"] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines</strong>: <a href="https://bitchmedia.org/writers-guidelines">https://bitchmedia.org/writers-guidelines</a> <strong>Types of contributions accepted</strong>: From the website: "We are looking for discussion-provoking critical essays that are well researched with evidence to back up claims, timely statistics, and connections between one's personal experience and larger social forces. Interviews with feminist culture-makers are welcome, as are book, film, and music reviews and nuanced analyses of particularly horrifying and/or inspiring examples of pop culture. First-person essays are great, but please read our print magazine and website to get a sense of how our contributors strike a happy balance between the personal "I" and the larger subject matter at hand."[12. "<a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a>"] Bitch accepts nonfiction pieces only, and does not accept fiction, poetry, "personal essays, experimental lyric essays, or anything that reads like a dissertation."[13. "<a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a>"] Each issue has a theme, but the themes are meant to serve as jumping-off points rather than rigid guidelines. Be sure to check the website for upcoming topics, but the editors encourage pitches for articles that would suit the magazine but don'™t fit an upcoming theme.[14. <a href="https://bitchmedia.org/writers-guidelines">"</a><a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a><a href="https://bitchmedia.org/writers-guidelines">"]</a> Potential contributors are encouraged to consider which section of the magazine would best fit their idea before submitting a pitch. Features are "2,000 to 2,500 words of meaty critiques, essays, and articles on pop culture from a feminist perspective." These pieces should be filled with "personal insight and wit," and may vary in format, such as interviews, reported pieces, critical essays, or even timelines, charts, and comics.[15. <a href="https://bitchmedia.org/writers-guidelines">"</a><a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a><a href="https://bitchmedia.org/writers-guidelines">"] </a>Dispatches are "1,000-1,500 word columns on film, television, language, activism, advertising, publishing, and more, with pieces taking the form of reviews, critical essays, Q&amp;As, and activist profiles."[16. <a href="https://bitchmedia.org/writers-guidelines">"</a><a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a><a href="https://bitchmedia.org/writers-guidelines">"] </a>Department of Everything is "a new section with fun, short pieces that still carry the heft of feminist critique in an accessible format."[17. <a href="https://bitchmedia.org/writers-guidelines">"</a><a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a><a href="https://bitchmedia.org/writers-guidelines">"]</a> <strong>Submission and review process</strong>: Both finished work and query letters are accepted. If sending only a query, include clips and/or writing samples. Submissions, query letters, and pitches should be emailed to <a href="mailto:magazine@b-word.org">magazine@b-word.org</a>. The subject line of a pitch email should include the issue theme and the section of the magazine that best fits your pitch (example: Chaos: Feature pitch).[18. "<a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a>"] All writers are paid. While payment varies, the general rate is $200 for features, $100 for dispatches, and $40 for Department of Everything pieces.[19. "<a href="https://bitchmedia.org/writers-guidelines">Contributors' Guidelines</a>"] <strong>Editorial tone</strong>: Serious, and seriously tongue-in-cheek. This is not a scholarly publication and sarcasm is rampant, but Bitch remains a very thoughtful and provocative media organization. <strong>Style guide used</strong>: None specified. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> Library and information science is a field that is historically dominated by women, and perhaps due to that, it is a profession filled with preconceived notions and attitudes about women as librarians (think severe, hair-buns, glasses, and sensible shoes). Bitch is an excellent forum to discuss how we as librarians (both male and female) are seen in popular culture, what that image represents, and if that image affects how the populace sees us. It would be a good forum to discuss how gender, sexuality, and feminism play a role in our profession, as well as an outlet to discuss how other LIS issues are affected by or are affecting popular culture and the media. LIS authors with a background or interest in women'€™s studies or literature might be interested in writing feature articles, though an interdisciplinary perspective is key. Bitch began as a zine, and has grown into an independent, nonprofit, feminist media organization.[20. "<a href="https://bitchmedia.org/about-us">About Us</a>"] But that independent spirit, snarky attitude and distrust of the status quo have remained. The magazine endeavors to be a "€œtool kit"€ that engages readers in analysis that promotes activism and social change, and LIS authors with an interest in social justice, critiques of mainstream culture, and independent thinking would be at home here. Come with a strong opinion, say it well and say it with wit.€[21. <a href="https://bitchmedia.org/about-us">"</a><a href="https://bitchmedia.org/about-us">About Us</a><a href="https://bitchmedia.org/about-us">"</a>] Past features have included an interview with comedian Janeane Garofalo, graphic novelist Alison Bechdel, and artist Coco Fusco; a roundup of female visual artists and their takes on the domestic realm; an analysis of woman'€™s political humor; and an exploration of how guilty pleasures are marketed to women.[22. "Bitch Magazine," BitchMedia.org, accessed September 7, <a href="https://bitchmedia.org/bmart/back-issues">https://bitchmedia.org/bmart/back-issues</a>] This organization recognizes the value of libraries as places of critical inquiry, and supports a Bitch Community Lending Library that houses a diverse selection of 2,000 feminist materials to the community in the magazine'€™s home of Portland, Oregon. The library hosts monthly in-person and online book discussions.[23. "Bitch Community Lending Library," BitchMedia.org, accessed September 7, 2016, <a href="https://bitchmedia.org/library">https://bitchmedia.org/library</a>] &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation</strong>: The print magazine has 80,000 readers, while the website receives nearly 5 million unique visitors each year.[24. "Get that Life: How I Co-founded Bitch Media," Cosmopolitan.com, accessed September 7, 2016, <a href="http://www.cosmopolitan.com/career/a57736/andi-zeisler-bitch-media-get-that-life/">http://www.cosmopolitan.com/career/a57736/andi-zeisler-bitch-media-get-that-life/</a>] <strong>Audience location and language or cultural considerations</strong>: Bitch subscribers reside in 46 countries and all 50 states, with 78% of readers living in urban areas or college towns.[25. "Bitch Media Sponsorship Kit," BitchMedia.org, accessed September 7, 2016,  <a href="https://bitchmedia.org/sites/default/files/Bitch%20Media%20Sponsorship%20Kit.pdf">https://bitchmedia.org/sites/default/files/Bitch-Media-Sponsorship-Kit.pdf</a>] This magazine focuses on popular culture and media images almost exclusively in the United States. <em>Bitch</em> will repeatedly refer to people, places, ads, and events that will only make sense to a person who has an idea of the major figures or subjects in American popular culture. <strong>Reader characteristics</strong>: The majority of Bitch's readers are between the ages of 25 and 34. They are well educated, tech savvy, and have Internet access. Bitch readers are also civic-minded and politically aware, with 85% having voted within the last year, and 51% having contacted their elected officials in the past year. They overwhelmingly identified identified as politically liberal, progressive, or radical.  They donate to causes and campaigns that are important to them. They read in their spare time, with 63% reading more than 10 hours a week. They are vocally and financially supportive of music, theater, and the arts. They are well-traveled: 48% traveled overseas in the past three years, and 92% traveled domestically in the last year. <em>Bitch</em> readers are conscientious consumers: 82% go out of their way to shop at independent retailers, 84% purchase environmentally friendly products and services, and 44% independently research a company'€™s mission or labor practices before buying its products.[26. "<a href="https://bitchmedia.org/sites/default/files/Bitch-Media-Sponsorship-Kit.pdf">Bitch Media Sponsorship Kit</a>"] <strong>Knowledge of LIS subject matter</strong>: Little to none. The odds are good that the reader has spent time in libraries of some kind (academic, school, and public), and shares values the library upholds, such as intellectual freedom and equal access to information. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> This organizations'€™s readership is large, and while readers are largely unfamiliar with LIS topics, virtually any LIS subject relating to feminism (e.g., gender prejudices within LCSH subject headings) would be welcomed here. This audience wants something that is thought-provoking, well written, and entertaining. They want to discuss thematic figures of women, femininity and gender within pop culture and society as a whole.[27. "<a href="https://bitchmedia.org/about-us">About Us</a>"] Readers are overwhelmingly well-educated, socially and politically progressive women who live in urban areas. Do not assume there will be a great deal of knowledge or even interest in many library issues or concerns, but there will be an interest in how librarianship as a profession and threats against freedom of information affect the position of women and minorities in American society. Persuasive and thoughtful writing is more important than citations, statistics, or user studies (though referring to any of these will help solidify the author's argument). Remember that these readers don't just read about a topic, they do something about it. This is an audience whose members just might write to their legislators about a library issue or volunteer at their local library, if those issues resonate with them. This is a great audience to reach, not only because it shares LIS values but because it has the potential to be an advocate for LIS issues. <strong>Last updated: </strong>September 7, 2016 <hr /> <strong>References </strong>
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March 23, 2018 @ 20:00:10 Lisa Lowdermilk
January 23, 2018 @ 13:20:49 Laurie Putnam
October 11, 2016 @ 09:29:12 Rebecca Padrick
September 11, 2016 @ 10:04:31 Rebecca Padrick
September 11, 2016 @ 10:04:13 Rebecca Padrick
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September 11, 2016 @ 10:02:40 [Autosave] Rebecca Padrick
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September 7, 2016 @ 17:49:03 Rebecca Padrick
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September 7, 2016 @ 14:49:14 Rebecca Padrick
September 7, 2016 @ 14:47:01 Rebecca Padrick
September 7, 2016 @ 14:45:55 Rebecca Padrick
September 7, 2016 @ 14:43:34 Rebecca Padrick
September 7, 2016 @ 11:47:08 Rebecca Padrick
August 6, 2015 @ 17:03:00 Laurie Putnam
July 31, 2015 @ 17:36:35 Laurie Putnam
July 31, 2015 @ 17:36:17 [Autosave] Laurie Putnam
July 31, 2015 @ 17:29:39 Laurie Putnam
November 14, 2014 @ 17:03:28 Joni Hansen
November 14, 2014 @ 17:02:24 [Autosave] Joni Hansen
October 24, 2014 @ 10:37:15 Julia Wells
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October 21, 2014 @ 14:29:55 Julia Wells
February 21, 2014 @ 21:42:34 Joni Hansen
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