Wiki Categories Archives: Book Publishers

Rowman & Littlefield

 

Publisher analysis


About the publisher

Name: Rowman & Littlefield

Website: http://rowman.com/RLPublishers

Purpose, objective, or mission: Rowman & Littlefield “publishes high-quality college texts, entertaining and informative books for general readers, and professional and scholarly books in the humanities and social sciences.”1 Its range of subject areas include library and information services, linguistics, communication, education, psychology, sociology, among others.2

Target audience: Rowman & Littlefield offers “serious works of scholarship; core textbooks for introductory courses; supplemental, affordable paperbacks for alternative approaches to teaching; and general interest and trade books for the curious reader.”3 LIS books are targeted toward practitioners, undergraduate and graduate students, and scholars.

Owner: Rowman & Littlefield Publishing Group is an independent publishing group4 which also owns one of the largest book distributors in the United States, National Book Network (NBN).5 The publishing group encompasses several imprints, including Lexington Books (specialized and scholarly research), and trade imprints such as Rowman & Littlefield Trade, Globe Pequot, Falcon Guides, TwoDot, Taylor Trade, and Down East Books.

Are published books peer reviewed? Yes. Authors are asked to provide a list of four to seven potential peer reviewers when submitting a book proposal.6

Types of books published: LIS-specific books run the gamut from primers and practical guides to both introductory and advanced textbooks.7

Medium: Titles are published simultaneously in print and e-book editions.8 Many books are supplemented with multimedia content.9

Topics covered: A range of disciplines across humanities and social sciences, government data, and education.10 LIS-specific topics cover management, archival studies, cataloging and classification, collection development, information technology, literacy instruction, and school librarianship. LIS series include The Practical Guides for Librarians, Library Technology Essentials, and Innovative Practices for Archives and Special Collections.11

Number of titles published per year: Approximately 1,500 academic, reference, professional, and trade books annually (all subjects).12 The number of LIS titles published per year is unknown.

About the publisher’s submission guidelines

Location of submission guidelines: https://rowman.com/Page/RLAuthRes13

Types of submissions accepted: Proposals for publication should be submitted to the appropriate acquisitions editor,14 and include a prospectus, outline (annotated table of contents), author’s CV or resume, one to two brief writing samples, and a list of potential peer reviewers.15 Full book manuscripts are not accepted unless requested by the acquisitions editor. See the publisher’s website for detailed submission guidelines.

Submission and review process: The publisher will acknowledge receipt of a proposal within two weeks, and aims to render a decision on acceptance within three months.16

Editorial tone: Professional and scholarly.

Style guide used: Unknown.

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors include leading academics and respected practitioners. Formal book proposals require a detailed description, author qualifications, previously published works, writing samples, competitive analysis, and potential markets for a book.17 The publisher is well established in its subject areas, and maintains a presence at academic conferences and conventions.18 Rowman & Littlefield is a highly reputable publisher for LIS authors with a proposal for an academic or professional development topic.

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published)A 2015 catalog listed approximately 150 LIS books geared toward students, professionals, and academics.19 Print runs for titles are not publicly available.

Audience location and language or cultural considerations: Rowman & Littlefield is based in the United States, and titles are published in English. Authors are experts and scholars based mostly in the U.S., UK, and Canada, and this may be reflected in the content of material.20 However, as Rowman & Littlefield is an international publisher, books are available to a worldwide audience.21

Reader characteristics: Readers have varying backgrounds within LIS, from management to technology, to instruction and research. Rowman & Littlefield texts are typically used in graduate and professional development courses, though many titles may be of interest to non-LIS readers.22

Knowledge of LIS subject matter: Readers are students, academics, and professionals with a strong knowledge of or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With diverse backgrounds, skills, professional duties, and interests, readers are likely seeking specialized LIS knowledge or best practices. Material is theoretical and practical, and provides professional learning for the LIS community.

Last updated: September 3, 2015


References

Show 22 footnotes

  1. Rowman & Littlefield. (2015). Retrieved from http://rowman.com/RLPublishers
  2. Rowman & Littlefield. (2015). Subjects. Retrieved from https://rowman.com/SubjectsMain
  3. Rowman & Littlefield. (2015). Retrieved from http://rowman.com/RLPublishers
  4. Publishers Global. (2015). Rowman & Littlefield. Retrieved from http://www.publishersglobal.com/directory/publisher-profile/6304/
  5. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  6. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  7. Rowman & Littlefield. (2015). Library and information services. Retrieved from http://rowman.com/Page/Library-Services
  8. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  9. Rowman & Littlefield. (2015). Library and information services. Retrieved from http://rowman.com/Page/Library-Services
  10. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  11. Rowman & Littlefield. (2015). Library and information services. Retrieved from http://rowman.com/Page/Library-Services
  12. Net Galley. (2015). Rowman & Littlefield. Retrieved from https://www.netgalley.com/catalog/publisher/pub_id/29645
  13. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  14. Rowman & Littlefield. (2015). Editors. Retrieved from http://rowman.com/Page/RLPGAE
  15. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  16. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  17. Rowman & Littlefield. (2015). Submission guidelines. Retrieved from https://rowman.com/Page/RLAuthRes
  18. Rowman & Littlefield. (2015). Conventions schedule. Retrieved from https://rowman.com/Page/ConventionsSchedule
  19. Rowman & Littlefield. (2015). Digital catalogs. Retrieved from http://rowman.com/Page/eCatalogs
  20. Rowman & Littlefield. (2015). Digital catalogs. Retrieved from http://rowman.com/Page/eCatalogs
  21. Rowman & Littlefield. (2015). About. Retrieved from https://rowman.com/Page/About
  22. Rowman & Littlefield. (2015). Digital catalogs. Retrieved from http://rowman.com/Page/eCatalogs
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Huron Street Press

 

Publisher analysis


About the publisher

Name: Huron Street Press

Website: http://www.ipgbook.com/huron-street-press-publisher-HUS.php

Purpose, objective, or mission: A new (as of 2012) imprint of the ALA, Huron Street Press: “will publish a variety of titles designed to appeal to a broad consumer and library market. Its publications will harness the expertise of the Association, while encouraging library use among the public, joining other initiatives such as @ your library and ILoveLibraries.”1

Target audience: With Huron Street, ALA seeks to appeal to a more broad audience of information seekers and those in need of professional development. This is not just for LIS professionals.2

Owner: American Library Association; ALA Editions.3

Are published books peer reviewed? Not certain, but most likely, if Huron Street follows ALA Edition’s guidelines.4

Types of books published: LIS reference and professional development.5

Medium: Print and online.6 Huron Street press titles are available through Independent Publishers Group as well as traditional retail outlets.7

Topics covered:  The imprint is new, and aims to reach a wider audience.8 In 2012 the titles released include:

Number of titles published per year: 5 in 2012, the first year of the imprint.10

About the publisher’s submission guidelines

Location of submission guidelines: See ALA Editions.11

Types of submissions accepted: The imprint strives to encourage library use among the public, and seems to aim to educate the layperson rather than just provide information to LIS professionals.12  Titles are geared towards high school students and provide information on alternatives to college; books for pre-schoolers, which can be used by educators or parents; advice on building your own app; and searching for family genealogical roots.13

Submission and review process: See ALA Editions.14

Editorial tone: Educational and easygoing. Books are geared towards high school age students, entrepreneurs, professionals and educators, so the tone will vary based on the subject matter and audience.15

Style guide used: See ALA Editions.16

Conclusion: Evaluation of publisher’s potential for LIS authors

Huron Street Press is backed by the ALA17; which has a huge built-in LIS audience. However, this imprint is marketed towards all sorts of people seeking information on a wide variety of subjects18, which gives authors an even bigger reading base to reach. If your topic is not specific to LIS professionals – if you have a proposal that is appropriate to those not studying or working in the LIS fields, people who are just regular information-seekers, this is a great publisher to work with, most likely discriminating in what it publishes, based on the small number of titles so far.

 

Audience analysis


About the publisher’s audience

Size: Small, with 12 titles published since 2012.19 But again, part of ALA Editions, which is a large ALA publishing house.

Audience location and language or cultural considerations: Based out of Chicago, IL.20 American English, and seemingly geared primarily towards an US based audience.

Reader characteristics: ALA Editions holds itself to high standards21 and expects the same of authors.

Knowledge of LIS subject matter: Varying; this is an imprint of the ALA and will be marketed to that group, however, this imprint seeks to reach an audience outside of just librarians and information professionals22, so do not assume they will understand LIS terms and history.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers seeking ALA, and by extension, Huron Street Press books might be associated with the LIS world, but not necessarily. Huron Street is still too new to know specifics about its readership (as compared to ALA Editions, for example).

Last updated: November 27, 2014


References

Show 22 footnotes

  1. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  2. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  3. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  4. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  5. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  6. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  7. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  8. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  9. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  10. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  11. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  12. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  13. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  14. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  15. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  16. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  17. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  18. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  19. Chicago Review Press. (2014). Huron Street Press. IPG. Retrieved from http://www.ipgbook.com/huron-street-press-publisher-HUS.php
  20. Chicago Review Press. (2014). Huron Street Press. IPG. Retrieved from http://www.ipgbook.com/huron-street-press-publisher-HUS.php
  21. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  22. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
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Association of College & Research Libraries (ACRL)

 

Publisher analysis


About the publisher

Name: Association of College & Research Libraries (ACRL)

Websitehttp://acrl.org

Purpose, objective, or mission: From the About page: ACRL is a professional association…dedicated to enhancing the ability of academic library and information professionals to serve the information needs of the higher education community and to improve learning, teaching and research.”1 From the ACRL Guidelines & Standards, “ACRL is the source that the higher education community looks to for standards and guidelines on academic libraries.”2

Target audience: Academic Libraries and the LIS field practitioners.3

Owner: Association of College & Research Libraries, a division of the ALA.4

Are published books peer reviewed? ACRL Publications in Librarianship is a peer reviewed series of monographic volumes.5

Types of books published: LIS Professional Development. Monographs of interest to the LIS field and academic libraries: books are research studies, theoretical monographs, or practical tools-based volumes for the practitioner. These are primarily to assist academic librarians in career development, managing their institutions, and keeping abreast of developments in librarianship.6

Medium: Print. “ACRL Publications in Librarianship is currently, and for some time, likely to remain principally a series of print on paper books. Nevertheless, we are eager to use electronic publishing to promote and supplement our printed volumes.”7

There are currently a handful of digital publications available in pdf format, but that is not ACRL’s primary publishing method.8

Topics covered: Information literacy, copyright and scholarly communication, research in academic librarianship, trends in academic libraries, leadership and organizational development, management, collection development, information access, and information literacy.9

Number of titles published per year: 8–1610

About the publisher’s submission guidelines

Location of submission guidelineshttp://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil

Types of submissions accepted: Proposals, completed manuscripts, or dissertations, accompanied by a Publication Proposal Form. See the Call for Book Proposals for specifics on suggested topics.11

Submission and review process: From the guidelines: “Ideally authors/editors will send one or more chapters with a proposal. Each proposal is then read by three members of the editorial board and the editor.”12 The review process takes around two months, and reviewers will send comments back to the author if they would like to move forward with the project. Completed manuscripts are then reviewed by a final editorial group, in a process that takes an additional three to four months, and then the editor will work with the author to set a publication timetable.13

Editorial tone: Professional and, where warranted, more immediate and casual.14

Style guide usedWebster’s Collegiate Dictionary, 10th edition, for spelling, and The Chicago Manual of Style, 16th edition, for style.15

Conclusion: Evaluation of publisher’s potential for LIS authors

Authors with a proposal for an academic library topic, or a proposal for furthering the professional development of any librarian or information professional would do well to consider ACRL for publication. The group is an outstanding ALA group with a large member base16, and reaches hundreds of libraries. In addition, the editorial staff is able to provide dedicated support and editing assistance to authors to ensure the most professional product possible.17 ACRL publications are promoted through its catalog18, and at the ALA store19, meetings and conferences, with articles and promotional notices appearing in C&RL at the time of publication. ACRL is a trusted organization, excellent to consider for publication.

 

Audience analysis


About the publisher’s audience

Size: Smallish, with 12 new books published in 2010-11, per the Annual Report.20

ACRL has a large automatic audience: “hundreds of libraries have blanket ACRL acquisition orders and many librarians order their own copies, or buy them at conferences.”21

In addition, ACRL is the largest division of the ALA, with more than 12,000 members.22

Audience location and language or cultural considerations: National and, on occasion, global. ACRL is based, like ALA, in Chicago, IL.23 American English, leaning towards issues in American academic libraries.

Reader characteristics: The association, as an ALA organization and publisher, is interested in continuing the education and providing professional development for academic librarians and information professionals.24 Academic libraries and scholarly research. Strongly dedicated to providing high quality LIS information.25

Knowledge of LIS subject matter: Strong. Not only is ACRL devoted to academic libraries, but it is part of the ALA.26 Expect editors and eventual readers to be very knowledgeable about LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Any publishing group that calls the ALA home is a good place to query your LIS proposal, and ACRL is no exception. The largest division of the ALA,  ACRL currently has a membership of more than 12,000 members, accounting for nearly 20% of the total ALA membership.27 Readers will be keen to hear of new titles from this small, discriminating imprint.

Last updated: November 27, 2014


References

Show 27 footnotes

  1. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  2. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/standards
  3. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  4. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  5. American Library Association. (2014). Publications in Librarianship: Guide for Authors. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  6. American Library Association. (2014). ACRL Publications Catalog. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/catalog/publications
  7. American Library Association. (2014). Publications in Librarianship: Guide for Authors. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  8. American Library Association. (2014). Digital Publications. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/digital
  9. American Library Association. (2014). ACRL Publications Catalog. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/catalog/publications
  10. American Library Association. (2014). ACRL Publications Catalog. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/catalog/publications
  11. American Library Association. (2014). Call for Book Proposals. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/PILproposals
  12. American Library Association. (2014). Publications in Librarianship: Guide for Authors. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  13. American Library Association. (2014). Publications in Librarianship: Guide for Authors. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  14. American Library Association. (2014). Publications in Librarianship: Guide for Authors. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  15. American Library Association. (2014). Publications in Librarianship: Guide for Authors. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  16. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  17. American Library Association. (2014). Publications in Librarianship: Guide for Authors. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/guidelinespil
  18. American Library Association. (2014). ACRL Publications Catalog. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/catalog/publications
  19. American Library Association. (2014). ALA Store. American Library Association. Retrieved from http://www.alastore.ala.org/
  20. American Library Association. (2014). ACRL Annual Report. Association of College & Research Libraries. Retrieved from http://crln.acrl.org/content/72/11/659.full.pdf+html
  21. American Library Association. (2014). Call for Book Proposals. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/booksanddigitalresources/booksmonographs/pil/PILproposals
  22. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  23. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  24. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  25. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  26. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
  27. American Library Association. (2014). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
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ALA Editions

 

Publisher analysis


About the publisher

Name: ALA Editions

Websitehttp://www.alaeditions.org/

Purpose, objective, or mission: Publishing resources for librarians and LIS professionals worldwide to “improve programs, build on best practices, develop leadership, and for personal development.”1 ALA Editions focuses on publishing professional library tools and resources, and also publishes textbooks and materials for LIS programs.2

Target audience: Librarians and LIS professionals.3

Owner: American Library Association (ALA)4

Are published books peer reviewed? Yes5

Types of books published: Books, digital content, online workshops, textbooks and materials for LIS programs.6

Medium: Print and online.7

Topics covered: From the website’s About page: “if you have ideas about improving library services and a desire to share your expertise, you might just have a book in you.”8

ALA Editions strongly encourages authors to consider diversity issues as part of a proposal or manuscript, noting that “Throughout the country, our communities are changing, and diversity is integral to library service and professionalism.”9 Authors should include information on how diversity plays a role in their proposed topic.10

Number of titles published per year: In 2012, there were 137 new titles published by ALA Editions.11

About the publisher’s submission guidelines

Location of submission guidelines: http://www.alaeditions.org/writers / 

Types of submissions accepted: From the proposal guidelines, ALA Editions is interested in:

  • Standards and guidelines used broadly in the library/information field
  • Basic approaches to major new developments in the field
  • Handbooks, manuals, primers, deskbooks, encyclopedias, textbooks
  • Projects that go “beyond information,” adding practical applications and other values to serve a broader audience
  • Specialized but high-value information12

Types of submissions the publisher is not interested in:

  • Short manuscripts
  • Arcane topics or approaches and dated information
  • Theoretical treatment of pract0ical topics
  • Dated information
  • Bibliographies without useful annotations
  • Conference proceedings
  • Historical treatments13

Submission and review process: It is highly recommended that you start with a query that describes your topic of interest, why it’s relevant/necessary, how it fits the publications’ readers needs, and a brief bit about yourself.14 Email query to appropriate staff member (see the About page for a complete list)15:  if they like it they’ll request a full proposal.16

You may also send a complete 2-3 page proposal or complete manuscripts for consideration, but ALA Editions prefers the initial query.17

If your query/proposal is not a fit for ALA Editions, you will be notified promptly.18

If accepted, ALA assigns the proposal to a “acquisitions editor” for consideration; this “sponsoring editor” prepares more information on the proposal and passed it along to a group of ALA Publishing staff to evaluate the project.  If ALA Publishing staff accept the project, then you move into the publication process. The normal publishing cycle is seven to ten months to publication after a manuscript is approved.19

For more information please see the Author Guidelines.20

Editorial tone: Professional but readable. Tailored specifically to the library community, publications can range from books for professional development to books for young adults and children, so the tone will vary depending on the nature of the publication.21

Style guide used: General style: The Chicago Manual of Style, 15th edition, for punctuation, capitalization, quotation, abbreviation, source citation, use of italic, etc. The two types of source documentation that ALA Editions accepts are Chicago humanities style and Chicago author-date style.22

Conclusion: Evaluation of publisher’s potential for LIS authors

The ALA is a widely recognized and respected LIS resource, consulted by librarians and information professionals worldwide. ALA authors are leaders in their field, and so having a manuscript accepted for ALA Publication would provide authors with a large market for potential readership, amongst LIS professionals and peers. ALA works closely with authors on the marketing side, which includes potential to present material in ALA webinars, presentations and “meet the author” events at ALA conferences, listings in the ALA Online Store and several international and general catalog listings, and targeted media release events. From the Writer Guidelines: “Your work is in the hands of seasoned publishing pros and professional librarians. We develop, manufacture, and market your project in a way that draws good reviews and customer interest worldwide.”23

 

Audience analysis


About the publisher’s audience

Size: This is a very large, encompassing publishing house. ALA Editions markets every title to at least 100,000 customers.24

Audience location and language or cultural considerations: Although based in Chicago, IL, ALA Editions publishes and reaches librarians and LIS professionals worldwide.25 ALA Editions “develop, manufacture, and market your project in a way that draws good reviews and customer interest worldwide.”26 ALA titles are written in English, but marketed to a worldwide audience.27

Reader characteristics: This is the more professional ALA publishing imprint, focusing on LIS professional development and improving library services. Readers are interested in library and information science, with backgrounds varying from librarian, educator,  LIS administrators and professionals. ALA is the premier Library and Information Science group around, and it would be well worth any author’s time to try to work with them. Their bias is simply pro anything LIS, rather than other publishing houses who have an LIS focus. With ALA, LIS is everything.28

Knowledge of LIS subject matter: Strong, as this is the imprint of the American Library Association.29

Conclusion: Analysis of reader characteristics and their potential impact on authors

You’re guaranteed a knowledgeable audience eager for new LIS material when you publish with ALA. Not only are ALA Editions books marketed on the ALA website (including ALA Store), but they’re promoted at ALA conferences and events, emailed to a huge mailing list, and heavily marketed through a partnership with Amazon. Readers of ALA Editions books are seeking LIS material specifically, and will most likely be up to date on your subject matter or, if not, curious to learn from like-minded professionals in the field. This is the first stop publisher and organization for anyone seeking LIS reading material, and is an excellent group to be a part of.

Last updated: November 14, 2014


References

Show 29 footnotes

  1. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  2. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  3. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  4. American Library Association. (2014). ALA Editions home page. ALA Editions. Retrieved from http://www.alaeditions.org/
  5. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  6. American Library Association. (2014). ALA Editions home page. ALA Editions. Retrieved from http://www.alaeditions.org/
  7. American Library Association. (2014). ALA Editions home page. ALA Editions. Retrieved from http://www.alaeditions.org/
  8. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  9. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  10. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  11. American Library Association. (2014). Publishing: ALA Editions. Retrieved from http://www.ala.org/aboutala/annualreport12/publishing
  12. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  13. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  14. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  15. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  16. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  17. American Library Association. (2014). Proposal guidelines. ALA Editions. Retrieved from http://www.alaeditions.org/proposal-guidelines
  18. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  19. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  20. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  21. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  22. American Library Association. (2012). Manuscript preparation guidelines. ALA Editions. Retrieved from http://www.alaeditions.org/files/MS_Prep_Guide.doc
  23. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  24. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  25. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  26. American Library Association. (2014). Writing for ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/writers
  27. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  28. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
  29. American Library Association. (2014). About ALA Editions. ALA Editions. Retrieved from http://www.alaeditions.org/about
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Routledge

 

Publisher analysis


About the publisher

Name: Routledge. Haworth Press was acquired by Taylor & Francis Group, and books are now published by Routledge, a Taylor & Francis Group imprint.

Website: http://www.routledge.com/

Purpose, objective, or mission: Global publisher of quality academic books, journals, and online reference materials. Routledge is an older imprint, founded in 1836, and prides itself on publishing “many of the greatest thinkers and scholars,”1 including Einstein, Jung, and Sartre.2

Target audience: Teachers, librarians, educators, those seeking reference materials.3 Routledge has a specific Resources for Librarians page detailing catalogs, e-products and online references specifically for libraries, research series, and out of print titles.4

Owner: Taylor & Francis Group.5

Are published books peer reviewed? Yes. Each proposal is examined by a subject editor, and then given to independent, academic field specialists to determine if the final book, based on the proposal, has market potential. The process takes 6-8 weeks or longer.6

Types of books published : LIS reference. From the Guidelines for Authors: “Routledge is keen to consider proposals for new books at all levels from introductory and modular textbooks to supplemental texts and scholarly research monographs.”7

Medium: Print and online.8

Topics covered: Annuals, Yearbooks, Periodicals & AlmanacsBiographical ReferenceDictionariesDirectoriesEncyclopediasGeneral ReferenceHandbooksLibrary & Information ScienceMajor Works, and Regional Surveys.9

Number of titles published per year: Thousands of new books published each year.10

About the publisher’s submission guidelines

Location of submission guidelines: http://www.routledge.com/info/authors/

Types of submissions accepted: Proposals, between 3-6 pages, supplemented by sample chapters if applicable. Do not send an unsolicited manuscript as the initial contact!11

Submission and review process: Send the proposal and supplemental materials by email to the appropriate subject editor.12 After reviewing the proposal, an editor will decide if they would like a full manuscript.13

Editorial tone: Professional and scholarly, but readable.14 The books potentially cover a wide audience including a variety of readers. Routledge also publishes under a wide variety of LIS subjects, with titles ranging from The Social Media Handbook, a slim volume at 194 pages, to International Encyclopedia of Information and Library Science, at 724 pages, significantly updating the last edition from 1996.15

Style guide used: U.S. authors: For US spelling use Webster’s New Collegiate Dictionary or Webster’s Third New International Dictionary. There are different style preferences for different subject areas, such as Chicago or APA. Your Editorial Assistant will advise which style (Chicago, APA) you should follow – just be consistent throughout the submission and confirm the style you have used when submitting your final manuscript.16

For UK authors: Refer to Butcher’s Copy-editing: The Cambridge Handbook for Editors, Copy-editors and Proofreader and the New Oxford Dictionary for Writers and Editors: The Essential A-Z Guide to the Written Word. For British spelling use Concise Oxford English Dictionary; alternatives are accepted as long as they are consistent. For referencing, use the Harvard referencing system.17

For more details, please see Instructions for Authors and Proposal Guidelines.

Conclusion: Evaluation of publisher’s potential for LIS authors

Routledge is now owned by Taylor & Francis, which has a huge LIS audience and is where you can find a lot of print and online reference materials and publications targeted to students, LIS professionals, and academics.18 This is a prestigious publishing house that puts writers through a rigorous process just to get to publication; and once you’re there, there is the support of editors and the brand behind your finished book.19 This is an excellent group to consider proposing for an LIS specific book idea, as ideas can range from the very scholarly studies to more everyday topics that librarians or information professionals should be aware of.

 

Audience analysis


About the publisher’s audience

Size: Large, and international.20

Audience location and language or cultural considerations: Offices for the US are based in New York21; office for the UK and the rest of the world are based in Oxford, England.22 The publisher notes that a majority of sales come from outside the UK, in the US and elsewhere around the world.23

Reader characteristics: Readers seeking high quality reference works specifically for an educational or library setting, or simply for their own personal and professional development. These are sophisticated readers expecting the same in their reading material. Routledge’s customer database covers over “1,000,000 academics worldwide”24, and these subjects are the publishing house’s primary bread and butter. Routledge considers itself (and is) very prestigious, one of the world’s leading academic publishers with a reputation for cutting-edge and ground breaking books.25

Knowledge of LIS subject matter: Varying. Most people seeking out Routledge books will most likely be academics, but whether in the LIS field specifically is not a given. However, Routledge readers are knowledgeable and educated, so assume a degree of understanding, and a quick learning curve, when referencing LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The primary readership of Routledge materials includes academics, librarians, and educators interested in new titles pertaining to LIS. This is a group that eagerly awaits new publications, and is notified through a variety of resources when new topics are published.  Routledge’s marketing team “is dedicated to making sure that clear, compelling information about your book reaches all parts of its intended audience wherever they are.”26The team also utilizes accounts on TwitterFacebook, LinkedIn, YouTube and Wikipedia to market new books, and will work with authors to support personal social media undertakings on behalf of their books.27 This is an excellent group to publish with for support, marketing, and built-in, interested readership.

Last updated: November 27, 2014


References

Show 27 footnotes

  1. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  2. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  3. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/
  4. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/resources/librarians/
  5. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  6. Taylor & Francis Group. (2014). Submitting a Proposal. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf
  7. Taylor & Francis Group. (2014). Submitting a Proposal. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf
  8. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  9. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/
  10. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/
  11. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  12. Taylor & Francis Group. (2014). Contacts. Routledge. Retrieved from http://www.routledge.com/info/contacts/
  13. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  14. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  15. Taylor & Francis Group. (2014). Books. Routledge. Retrieved from http://www.routledge.com/books/
  16. Taylor & Francis Group. (2014). Instructions for Authors. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf
  17. Taylor & Francis Group. (2014). Instructions for Authors. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf
  18. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  19. Taylor & Francis Group. (2014). Instructions for Authors. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf
  20. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  21. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  22. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  23. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  24. Taylor & Francis Group. (2014). Online Marketing. Routledge. Retrieved from http://www.routledge.com/info/marketing/online/
  25. Taylor & Francis Group. (2014). The History of Routledge. Routledge. Retrieved from http://www.routledge.com/info/marketing/history/
  26. Taylor & Francis Group. (2014). Global Reach. Routledge. Retrieved from http://www.routledge.com/info/marketing/reach/
  27. Taylor & Francis Group. (2014). Social Media Marketing. Routledge. Retrieved from http://www.routledge.com/info/marketing/social/
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Library Juice Press

 

Publisher analysis


About the publisher

Name: Library Juice Press

Website: http://libraryjuicepress.com

Purpose, objective, or mission: Library Juice Press is an imprint of Litwin Books, “an independent academic publisher of books about media, communication, and the cultural record,” along with works that range from information studies, philosophy of technology, archival studies, communications history, history of archives and libraries, and related fields.1 The publisher’s independence from larger institutions gives it the freedom to offer critical perspectives that cut against the grain, as well as occasionally to give a scholar free rein with a work that is outside his or her usual publishing stream.2

Target audience: Library Juice Press publishes books that examine theoretical and practical issues in librarianship from a critical perspective “for an audience of professional librarians and students of library science.”3

Owner: Litwin Books, LLC. 4

Are published books peer reviewed? Yes. “Manuscripts submitted undergo a peer-review process to ensure their quality according to academic or professional standards, depending on the title.”5

Types of books published: LIS-specific books with a critical edge. Sample titles include:6

  • The Dialectic of Academic Librarianship: A Critical Edge
  • Critical Journeys: How 14 Librarians Came to Embrace Critical Practice
  • The Library Juice Press Handbook of Intellectual Freedom: Concepts, Cases, and Theories
  • Information Literacy and Social Justice: Radical Professional Praxis Greening Libraries

Medium: Print. DRM-free PDFs of all backlisted titles are available as a benefit of Library Juice membership.7

Topics covered: Library philosophy, information policy, library activism, and any topics under the rubric of “critical studies in librarianship.” 8

Number of titles published per year: Approximately five.9

About the publisher’s submission guidelines

Location of submission guidelineshttp://libraryjuicepress.com/authors.php 10

Types of submissions accepted: The publisher accepts book proposals and full manuscripts on topics that are within its editorial scope.11 

Submission and review process: The Authors page provides specific submission and manuscript formatting requirements, but the publisher’s formal review process is not outlined.12

Editorial tone: Academic.13

Style guide usedChicago Manual of Style.14

Conclusion: Evaluation of publisher’s potential for LIS authors

Library Juice Press titles focus on theoretical investigations into library activism, social justice, feminist pedagogy, as well as practically oriented books like So You Want to Be a Librarian. The publisher produces serious, in-depth works with alternative perspectives.

A related and worthwhile opportunity to submit writing that is not book-length is Library Juice’s annual paper contest (2,000 to 10,000 words), which is designed “to encourage and reward good work in the field of library and information studies, humanistically understood, through a monetary award and public recognition.”15 The contest is open to librarians, library students, academics, and others. “Acceptable paper topics cover the full range of topics in the field of library and information studies, loosely defined. Any type of paper may be entered as long as it is not a report of an empirical study. Examples of accepted forms would be literature review essays, analytical essays, historical papers, and personal essays. The work may include some informal primary research, but may not essentially be the report of a study.”16

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published): Publishing since 2006, Library Juice Press has approximately 30 frontlist and backlist titles.17

Audience location and language or cultural considerations: While the publisher is based in California and books are published in English, recent Library Juice Press titles focus on international perspectives—i.e., academic librarian labor activism in Canada, and librarianship in the context of the Cuban revolution.18

Reader characteristics: Readers are interested in content that addresses: social responsibility; information as a public good; intellectual freedom and civil liberties; print culture, web culture, visual culture, and the meaning of literacy; information policy and ethics; and the state of the library profession (issues of identity, work life, and deprofessionalization).19

Knowledge of LIS subject matter: Readers are “professional librarians and students of library science” who likely have a very strong knowledge of or strong interest in specific LIS subject areas.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Library Juice Press originated as a webzine and blog, covering “topics of interest to passionate librarians from a political left perspective that is linked to the fundamental values of the profession.”20 LIS authors seeking to publish works that are politically oriented or rooted outside the cultural mainstream may potentially find an audience through Library Juice Press.

Last updated: September 30, 2015


References

Show 20 footnotes

  1. “About Us,” Litwin Books, LLC, accessed September 21, 2015, http://litwinbooks.com/about.php.
  2. “About Us.”
  3. Litwin Books, LLC, accessed September 21, 2015, http://litwinbooks.com.
  4. “Litwin Books, LLC.”
  5. “About Us.”
  6. “Our Books,” Library Juice Press, accessed September 21, 2015, http://libraryjuicepress.com/books.php.
  7. “About Us.”
  8. “About Us.”
  9. “Catalog,” Library Juice Press,  accessed September 21, 2015, http://litwinbooks.com/catalog.php.
  10. “Authors,” Library Juice Press, accessed September 21, 2015, http://libraryjuicepress.com/authors.php.
  11. “Authors.”
  12. “Authors.”
  13. “About Us.”
  14. “Litwin Books Submission Guidelines,” Litwin Books, LLC, accessed September 21, 2015, http://litwinbooks.com/litwin-books-submission-guidelines.pdf.
  15. “Library Juice Annual Paper Contest,” Library Juice Press, accessed September 15, 2015, http://libraryjuicepress.com/contest.php.
  16. “Library Juice Annual Paper Contest.”
  17. “Our Books.”
  18. “Our Books.”
  19. “Library Juice Blog,” last modified August 30, 2015, http://libraryjuicepress.com/blog/.
  20. “Library Juice Blog.”
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