Routledge

 

Publisher analysis


About the publisher

Name: Routledge. Haworth Press was acquired by Taylor & Francis Group, and books are now published by Routledge, a Taylor & Francis Group imprint.

Website: http://www.routledge.com/

Purpose, objective, or mission: Global publisher of quality academic books, journals, and online reference materials. Routledge is an older imprint, founded in 1836, and prides itself on publishing “many of the greatest thinkers and scholars,”1 including Einstein, Jung, and Sartre.2

Target audience: Teachers, librarians, educators, those seeking reference materials.3 Routledge has a specific Resources for Librarians page detailing catalogs, e-products and online references specifically for libraries, research series, and out of print titles.4

Owner: Taylor & Francis Group.5

Are published books peer reviewed? Yes. Each proposal is examined by a subject editor, and then given to independent, academic field specialists to determine if the final book, based on the proposal, has market potential. The process takes 6-8 weeks or longer.6

Types of books published : LIS reference. From the Guidelines for Authors: “Routledge is keen to consider proposals for new books at all levels from introductory and modular textbooks to supplemental texts and scholarly research monographs.”7

Medium: Print and online.8

Topics covered: Annuals, Yearbooks, Periodicals & AlmanacsBiographical ReferenceDictionariesDirectoriesEncyclopediasGeneral ReferenceHandbooksLibrary & Information ScienceMajor Works, and Regional Surveys.9

Number of titles published per year: Thousands of new books published each year.10

About the publisher’s submission guidelines

Location of submission guidelines: http://www.routledge.com/info/authors/

Types of submissions accepted: Proposals, between 3-6 pages, supplemented by sample chapters if applicable. Do not send an unsolicited manuscript as the initial contact!11

Submission and review process: Send the proposal and supplemental materials by email to the appropriate subject editor.12 After reviewing the proposal, an editor will decide if they would like a full manuscript.13

Editorial tone: Professional and scholarly, but readable.14 The books potentially cover a wide audience including a variety of readers. Routledge also publishes under a wide variety of LIS subjects, with titles ranging from The Social Media Handbook, a slim volume at 194 pages, to International Encyclopedia of Information and Library Science, at 724 pages, significantly updating the last edition from 1996.15

Style guide used: U.S. authors: For US spelling use Webster’s New Collegiate Dictionary or Webster’s Third New International Dictionary. There are different style preferences for different subject areas, such as Chicago or APA. Your Editorial Assistant will advise which style (Chicago, APA) you should follow – just be consistent throughout the submission and confirm the style you have used when submitting your final manuscript.16

For UK authors: Refer to Butcher’s Copy-editing: The Cambridge Handbook for Editors, Copy-editors and Proofreader and the New Oxford Dictionary for Writers and Editors: The Essential A-Z Guide to the Written Word. For British spelling use Concise Oxford English Dictionary; alternatives are accepted as long as they are consistent. For referencing, use the Harvard referencing system.17

For more details, please see Instructions for Authors and Proposal Guidelines.

Conclusion: Evaluation of publisher’s potential for LIS authors

Routledge is now owned by Taylor & Francis, which has a huge LIS audience and is where you can find a lot of print and online reference materials and publications targeted to students, LIS professionals, and academics.18 This is a prestigious publishing house that puts writers through a rigorous process just to get to publication; and once you’re there, there is the support of editors and the brand behind your finished book.19 This is an excellent group to consider proposing for an LIS specific book idea, as ideas can range from the very scholarly studies to more everyday topics that librarians or information professionals should be aware of.

 

Audience analysis


About the publisher’s audience

Size: Large, and international.20

Audience location and language or cultural considerations: Offices for the US are based in New York21; office for the UK and the rest of the world are based in Oxford, England.22 The publisher notes that a majority of sales come from outside the UK, in the US and elsewhere around the world.23

Reader characteristics: Readers seeking high quality reference works specifically for an educational or library setting, or simply for their own personal and professional development. These are sophisticated readers expecting the same in their reading material. Routledge’s customer database covers over “1,000,000 academics worldwide”24, and these subjects are the publishing house’s primary bread and butter. Routledge considers itself (and is) very prestigious, one of the world’s leading academic publishers with a reputation for cutting-edge and ground breaking books.25

Knowledge of LIS subject matter: Varying. Most people seeking out Routledge books will most likely be academics, but whether in the LIS field specifically is not a given. However, Routledge readers are knowledgeable and educated, so assume a degree of understanding, and a quick learning curve, when referencing LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The primary readership of Routledge materials includes academics, librarians, and educators interested in new titles pertaining to LIS. This is a group that eagerly awaits new publications, and is notified through a variety of resources when new topics are published.  Routledge’s marketing team “is dedicated to making sure that clear, compelling information about your book reaches all parts of its intended audience wherever they are.”26The team also utilizes accounts on TwitterFacebook, LinkedIn, YouTube and Wikipedia to market new books, and will work with authors to support personal social media undertakings on behalf of their books.27 This is an excellent group to publish with for support, marketing, and built-in, interested readership.

Last updated: November 27, 2014


References

Show 27 footnotes

  1. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  2. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  3. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/
  4. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/resources/librarians/
  5. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  6. Taylor & Francis Group. (2014). Submitting a Proposal. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf
  7. Taylor & Francis Group. (2014). Submitting a Proposal. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/subprop.pdf
  8. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  9. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/
  10. Taylor & Francis Group. (2014). Homepage. Routledge. Retrieved from http://www.routledge.com/
  11. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  12. Taylor & Francis Group. (2014). Contacts. Routledge. Retrieved from http://www.routledge.com/info/contacts/
  13. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  14. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  15. Taylor & Francis Group. (2014). Books. Routledge. Retrieved from http://www.routledge.com/books/
  16. Taylor & Francis Group. (2014). Instructions for Authors. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf
  17. Taylor & Francis Group. (2014). Instructions for Authors. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf
  18. Taylor & Francis Group. (2014). About Us. Routledge. Retrieved from http://www.routledge.com/info/about_us/
  19. Taylor & Francis Group. (2014). Instructions for Authors. Routledge. Retrieved from http://tandfbis.s3.amazonaws.com/rt-media/pdf/tf_authorguidelines_2013.pdf
  20. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  21. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  22. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  23. Taylor & Francis Group. (2014). Information for Authors. Routledge. Retrieved from http://www.routledge.com/info/authors/
  24. Taylor & Francis Group. (2014). Online Marketing. Routledge. Retrieved from http://www.routledge.com/info/marketing/online/
  25. Taylor & Francis Group. (2014). The History of Routledge. Routledge. Retrieved from http://www.routledge.com/info/marketing/history/
  26. Taylor & Francis Group. (2014). Global Reach. Routledge. Retrieved from http://www.routledge.com/info/marketing/reach/
  27. Taylor & Francis Group. (2014). Social Media Marketing. Routledge. Retrieved from http://www.routledge.com/info/marketing/social/
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