Huron Street Press

Revision for “Huron Street Press” created on October 21, 2015 @ 12:25:48 [Autosave]

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Huron Street Press
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&nbsp; <h2>Publisher analysis</h2> <hr /> <h4>About the publisher</h4> <b>Name: </b><em>Huron Street Press</em> <b>Website:</b> <a title="Huron Street Press" href="http://www.ipgbook.com/huron-street-press-publisher-HUS.php" target="_blank">http://www.ipgbook.com/huron-street-press-publisher-HUS.php</a> <b>Purpose, objective, or mission: </b>A new (as of 2012) imprint of the ALA, <a title="About Huron Street Press" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public" target="_blank">Huron Street Press</a>: "will publish a variety of titles designed to appeal to a broad consumer and library market. Its publications will harness the expertise of the Association, while encouraging library use among the public, joining other initiatives such as <a href="http://atyourlibrary.org/" target="_blank">@ your library</a> and <a title="ILoveLibraries" href="http://www.ilovelibraries.org/" target="_blank">ILoveLibraries</a>."[1. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <b>Target audience: </b>With Huron Street, ALA seeks to appeal to a more broad audience of information seekers and those in need of professional development. This is not just for LIS professionals.[2. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <b>Owner: </b>American Library Association; ALA Editions.[3. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <b>Are published books peer reviewed? </b>Not certain, but most likely, if Huron Street follows <a title="ALA Editions" href="http://sliswikis.sjsu.edu/lispublications/wiki/ala-editions/" target="_blank">ALA Edition's</a> guidelines.[4. American Library Association. (2012). Writing for ALA Editions. <em>American Library Association</em>. Retrieved from <a title="Writing for ALA Editions" href="http://www.alaeditions.org/writers#AfterReceived">http://www.alaeditions.org/writers#AfterReceived</a>] <b>Types of books published</b>: LIS reference and professional development.[5. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <b>Medium: </b>Print and online.[6. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] Huron Street press titles are available through <a title="Independent Publishers Group" href="http://www.ipgbook.com/huron-street-press-publisher-HUS.php" target="_blank">Independent Publishers Group</a> as well as traditional retail outlets.[7. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <b>Topics covered:  </b>The imprint is new, and aims to reach a wider audience.[8. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] In 2012 the titles released include: <ul> <li><a title="Read with Me" href="http://www.ipgbook.com/read-with-me-products-9781937589035.php?page_id=32&amp;pid=HUS" target="_blank">“Read with Me: Best Books for Preschoolers,”</a> by Stephanie Zvirin;</li> <li><a title="Build Your Own App" href="http://www.ipgbook.com/build-your-own-app-for-fun-and-profit-products-9781937589042.php?page_id=32&amp;pid=HUS" target="_blank">“Build Your Own App for Fun and Profit,”</a> by Scott La Counte;</li> <li><a title="I Don't Want to Go to College" href="http://www.ipgbook.com/i-don-t-want-to-go-to-college-products-9781937589011.php?page_id=32&amp;pid=HUS" target="_blank">“I Don't Want to Go to College: Other Paths to Success,”</a> by Heather Hutchins;</li> <li><a title="Finding Your Roots" href="http://www.ipgbook.com/finding-your-roots-products-9781937589004.php?page_id=32&amp;pid=HUS" target="_blank">“Finding Your Roots: Easy-to-Do Genealogy and Family History,”</a> by Janice Schultz;</li> <li><a title="The Entrepreneur's Starter Kit" href="http://www.ipgbook.com/the-entrepreneur-s-starter-kit-products-9781937589028.php?page_id=32&amp;pid=HUS" target="_blank">“The Entrepreneur's Starter Kit: 50 Things to Know Before Starting a Business,”</a> by Paul Christopher.[9. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>]</li> </ul> <b>Number of titles published per year: </b>5 in 2012, the first year of the imprint.[10. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <h4>About the publisher's submission guidelines</h4> <b>Location of submission guidelines: </b>See <a title="ALA Editions" href="http://sliswikis.sjsu.edu/lispublications/wiki/ala-editions/" target="_blank">ALA Editions</a>.[11. American Library Association. (2012). Writing for ALA Editions. <em>American Library Association</em>. Retrieved from <a title="Writing for ALA Editions" href="http://www.alaeditions.org/writers#AfterReceived">http://www.alaeditions.org/writers#AfterReceived</a>] <b>Types of submissions accepted: </b>The imprint strives to encourage library use among the public, and seems to aim to educate the layperson rather than just provide information to LIS professionals.[12. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>]  Titles are geared towards high school students and provide information on alternatives to college; books for pre-schoolers, which can be used by educators or parents; advice on building your own app; and searching for family genealogical roots.[13. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <b>Submission and review process: </b>See<a title="ALA Editions" href="http://sliswikis.sjsu.edu/lispublications/wiki/ala-editions/" target="_blank"> ALA Editions</a>.[14. American Library Association. (2012). Writing for ALA Editions. <em>American Library Association</em>. Retrieved from <a title="Writing for ALA Editions" href="http://www.alaeditions.org/writers#AfterReceived">http://www.alaeditions.org/writers#AfterReceived</a>] <b>Editorial tone: </b>Educational and easygoing. Books are geared towards high school age students, entrepreneurs, professionals and educators, so the tone will vary based on the subject matter and audience.[15. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>] <b>Style guide used: </b>See <a title="ALA Editions" href="http://sliswikis.sjsu.edu/lispublications/wiki/ala-editions/" target="_blank">ALA Editions</a>.[16. American Library Association. (2012). Writing for ALA Editions. <em>American Library Association</em>. Retrieved from <a title="Writing for ALA Editions" href="http://www.alaeditions.org/writers#AfterReceived">http://www.alaeditions.org/writers#AfterReceived</a>] <h4>Conclusion: Evaluation of publisher's potential for LIS authors</h4> Huron Street Press is backed by the ALA[17. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>]; which has a huge built-in LIS audience. However, this imprint is marketed towards all sorts of people seeking information on a wide variety of subjects[18. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>], which gives authors an even bigger reading base to reach. If your topic is not specific to LIS professionals - if you have a proposal that is appropriate to those not studying or working in the LIS fields, people who are just regular information-seekers, this is a great publisher to work with, most likely discriminating in what it publishes, based on the small number of titles so far. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publisher's audience</h4> <b>Size</b>: Small, with 12 titles published since 2012.[19. Chicago Review Press. (2014). Huron Street Press. <em>IPG</em>. Retrieved from <a title="IPG Huron Street Press" href="http://www.ipgbook.com/huron-street-press-publisher-HUS.php">http://www.ipgbook.com/huron-street-press-publisher-HUS.php</a>] But again, part of ALA Editions, which is a large ALA publishing house. <b>Audience location and language or cultural considerations: </b>Based out of Chicago, IL.[20. Chicago Review Press. (2014). Huron Street Press. <em>IPG</em>. Retrieved from <a title="IPG Huron Street Press" href="http://www.ipgbook.com/huron-street-press-publisher-HUS.php">http://www.ipgbook.com/huron-street-press-publisher-HUS.php</a>]<b> </b>American English, and seemingly geared primarily towards an US based audience. <b>Reader characteristics: </b>ALA Editions holds itself to high standards[21. American Library Association. (2012). Writing for ALA Editions. <em>American Library Association</em>. Retrieved from <a title="Writing for ALA Editions" href="http://www.alaeditions.org/writers#AfterReceived">http://www.alaeditions.org/writers#AfterReceived</a>] and expects the same of authors. <b>Knowledge of LIS subject matter: </b>Varying; this is an imprint of the ALA and will be marketed to that group, however, this imprint seeks to reach an audience outside of just librarians and information professionals[22. American Library Association. (2012). ALA News. <em>American Library Association</em>. Retrieved from <a title="ALA News" href="http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public">http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public</a>], so do not assume they will understand LIS terms and history. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers seeking ALA, and by extension, Huron Street Press books might be associated with the LIS world, but not necessarily. Huron Street is still too new to know specifics about its readership (as compared to ALA Editions, for example). <b>Last updated: </b>November 27, 2014 <hr /> <h4>References</h4>
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October 21, 2015 @ 12:25:48 [Autosave] juliawells
August 6, 2015 @ 17:20:40 laurieputnam
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November 27, 2014 @ 11:42:22 juliawells
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December 2, 2013 @ 01:35:17 Alison Peters
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