Huron Street Press

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Publisher analysis


About the publisher

Name: Huron Street Press

Website: http://www.ipgbook.com/huron-street-press-publisher-HUS.php

Purpose, objective, or mission: A new (as of 2012) imprint of the ALA, Huron Street Press: “will publish a variety of titles designed to appeal to a broad consumer and library market. Its publications will harness the expertise of the Association, while encouraging library use among the public, joining other initiatives such as @ your library and ILoveLibraries.”1

Target audience: With Huron Street, ALA seeks to appeal to a more broad audience of information seekers and those in need of professional development. This is not just for LIS professionals.2

Owner: American Library Association; ALA Editions.3

Are published books peer reviewed? Not certain, but most likely, if Huron Street follows ALA Edition’s guidelines.4

Types of books published: LIS reference and professional development.5

Medium: Print and online.6 Huron Street press titles are available through Independent Publishers Group as well as traditional retail outlets.7

Topics covered:  The imprint is new, and aims to reach a wider audience.8 In 2012 the titles released include:

Number of titles published per year: 5 in 2012, the first year of the imprint.10

About the publisher’s submission guidelines

Location of submission guidelines: See ALA Editions.11

Types of submissions accepted: The imprint strives to encourage library use among the public, and seems to aim to educate the layperson rather than just provide information to LIS professionals.12  Titles are geared towards high school students and provide information on alternatives to college; books for pre-schoolers, which can be used by educators or parents; advice on building your own app; and searching for family genealogical roots.13

Submission and review process: See ALA Editions.14

Editorial tone: Educational and easygoing. Books are geared towards high school age students, entrepreneurs, professionals and educators, so the tone will vary based on the subject matter and audience.15

Style guide used: See ALA Editions.16

Conclusion: Evaluation of publisher’s potential for LIS authors

Huron Street Press is backed by the ALA17; which has a huge built-in LIS audience. However, this imprint is marketed towards all sorts of people seeking information on a wide variety of subjects18, which gives authors an even bigger reading base to reach. If your topic is not specific to LIS professionals – if you have a proposal that is appropriate to those not studying or working in the LIS fields, people who are just regular information-seekers, this is a great publisher to work with, most likely discriminating in what it publishes, based on the small number of titles so far.

 

Audience analysis


About the publisher’s audience

Size: Small, with 12 titles published since 2012.19 But again, part of ALA Editions, which is a large ALA publishing house.

Audience location and language or cultural considerations: Based out of Chicago, IL.20 American English, and seemingly geared primarily towards an US based audience.

Reader characteristics: ALA Editions holds itself to high standards21 and expects the same of authors.

Knowledge of LIS subject matter: Varying; this is an imprint of the ALA and will be marketed to that group, however, this imprint seeks to reach an audience outside of just librarians and information professionals22, so do not assume they will understand LIS terms and history.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers seeking ALA, and by extension, Huron Street Press books might be associated with the LIS world, but not necessarily. Huron Street is still too new to know specifics about its readership (as compared to ALA Editions, for example).

Last updated: November 27, 2014


References

Show 22 footnotes

  1. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  2. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  3. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  4. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  5. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  6. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  7. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  8. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  9. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  10. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  11. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  12. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  13. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  14. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  15. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  16. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  17. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  18. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
  19. Chicago Review Press. (2014). Huron Street Press. IPG. Retrieved from http://www.ipgbook.com/huron-street-press-publisher-HUS.php
  20. Chicago Review Press. (2014). Huron Street Press. IPG. Retrieved from http://www.ipgbook.com/huron-street-press-publisher-HUS.php
  21. American Library Association. (2012). Writing for ALA Editions. American Library Association. Retrieved from http://www.alaeditions.org/writers#AfterReceived
  22. American Library Association. (2012). ALA News. American Library Association. Retrieved from http://www.ala.org/news/press-releases/2012/01/huron-street-press-furthers-ala%E2%80%99s-mission-public
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