Wikis Archive

Library Leadership and Management

 

Publication analysis


About the publication

Title: Library Leadership and Management (formerly Library Administration and Management)

ISSN: 1945-8851 (Print) and 1945-886X (Online)1

Purpose, objective, or mission: Per their site, “Library Leadership & Management (LL&M) is the official journal of the Library Leadership and Management Association. LL&M focuses on assisting library administrators and managers at all levels as they deal with day-to-day challenges. In-depth articles address a wide variety of management issues and highlight examples of successful management methods used in libraries. Features include interviews with prominent practitioners in libraries and related fields, and columns with practical advice on managing libraries.”2

Website: http://journals.tdl.org/llm/index.php/llm

Target audience: The publication is directed toward library administrators and managers in all sectors, including public, special and academic libraries.3

Publisher: American Library Association.4

Peer reviewed? Hybrid journal: “LL&M offers both formal peer review and editorial review options depending on the author’s preference.”5

Type: LIS professional news.6

Medium: Online.7

Content: Research-based articles, interviews, new developments and success stories related to managing libraries. Specific topics relate to management, leadership, and administration.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: https://journals.tdl.org/llm/index.php/llm/about/submissions#authorGuidelines

Types of contributions accepted: Per guidelines, “Recognizing the LLAMA is a diverse organization, Library Leadership & Management (LL&M) welcomes articles that correspond to the interests of the membership. This includes manuscripts that relate to leadership, management, and administration, as well as manuscripts that mirror the topical interests of the sections and discussion groups.”10

“The journal accepts both longer, in-depth manuscripts of 4,000 to 6,000 words and briefer practice-based articles of 1,000 to 2,500 words. Manuscripts longer than 6,000 words should be discussed with the Editor(s) prior to submission as there may be interest in converting it into a series of articles.”11

Submission and review process: Article submission is through their online portal. Review process depends on author’s preference: editorial or peer review.12

Editorial tone: Informative.13

Style guide used: The Chicago Manual of Style and Random House Webster’s College Dictionary are listed as resources for writers.14

Conclusion: Evaluation of publication’s potential for LIS authors

Authors able to write on the topics associated with library administration and management would be a good fit for this publication. Recent articles focused on job satisfaction and employee turnover, diversity, innovative space planning, award winners, and customer satisfaction.15 The editors will consider articles presented at conferences, making this publication a possibility for LIS graduate students.

 

Audience analysis


About the publication’s readers

Publication circulation: This is an online publication with Open Access Policy providing unrestricted access to published content indicating a larger audience beyond the LLAMA membership.16

Audience location and language or cultural considerations: Although headquartered in Chicago as part of the American Library Association,17 LLAMA and its membership is national in scope. The articles are domestic in nature, and the LLAMA Board of Directors all are from U.S. institutions.18 The publication is printed in English.19 Despite the fact that many LLAMA members manage libraries in ethnically diverse communities, the articles in the journal focus on general management issues that all administrators face, such as strategic planning, fundraising, library boards, and internet ethics, not community-specific issues.20

Reader characteristics: The commonality of LLAMA members is that they are at a managerial level within a library organization. It can be assumed that the majority of LLAMA members have been in the library business for a number of years, however no demographics are available. Unless they are a one-person operation (which could be the case for a school librarian), they hold supervisory roles within their organizations. Their interests are based on financial, human resource, building, and legal and ethical issues as they affect the success of their particular organizations. They are concerned with strategic planning, disaster planning, and facility planning.21 In looking over the editorials from recent issues, the overall value that can be attached to this journal would be one of empowerment. The content seeks to provide library managers with the tools needed to develop successful organizations out of preparedness rather than reactionary responses to a crisis.22

Knowledge of LIS subject matter: Despite the fact that these are library managers, they may or may not have MLIS degrees, as some library managers followed business, not library, career tracks.23 Recent articles did not contain overly technical topics or LIS jargon, veering more toward business concepts.24

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience is more specific than €™American Libraries€™, which is directed toward all library personnel. In contrast, LL&M is designed for library managers and administrators. This could be an opportunity or a challenge for a writer. Things such as negotiating with a vendor, ergonomic work stations, and staff development are matters of concern to nearly any organization manager. Topics such as working with a library board, dealing with book challenges, and internet filters are problems that are specific to library management. But both categories have a place in this publication and therefore open up a host of possibilities for articles. However, these readers, as organization managers, most likely have very limited time to pursue professional reading. Authors for the journal need to be on top of the issues at the forefront of the managers’€™ daily lives in order to offer something new to say that is of value.

Last updated: June 12, 2019


References

Show 24 footnotes

  1. ProQuest. 2019. “Library Leadership and Management.” Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1560362802779/67509
  2. Library Leadership and Management Association. 2019. Library Leadership & Management. Retrieved from https://journals.tdl.org/llm/index.php/llm
  3. Library Leadership and Management Association, Library Leadership & Management.
  4. Library Leadership and Management Association, Library Leadership & Management.
  5. Library Leadership and Management Association. 2019. Information for Authors. Retrieved from https://journals.tdl.org/llm/index.php/llm/information/authors
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. Library Leadership and Management Association, Information for Authors.
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. Library Leadership and Management Association. 2019. Submissions. Retrieved from https://journals.tdl.org/llm/index.php/llm/about/submissions#authorGuidelines
  11. Library Leadership and Management Association, Submissions.
  12. Library Leadership and Management Association, Submissions.
  13. Library Leadership and Management Association, Submissions.
  14. Library Leadership and Management Association, Submissions.
  15. Library Leadership and Management Association. 2019. Archives. Retrieved from https://journals.tdl.org/llm/index.php/llm/issue/archive
  16. Library Leadership and Management Association, Archives.
  17. Library Leadership and Management Association, Library Leadership & Management.
  18. Library Leadership and Management Association. 2019. About LLAMA. Retrieved from http://www.ala.org/llama/about
  19. ProQuest, Ulrichsweb Global Serials Directory.
  20. Library Leadership and Management Association, Archives.
  21. Library Leadership and Management Association, About LLAMA.
  22. American Library Association, Archives.
  23. Library Leadership and Management Association, About LLAMA.
  24. Library Leadership and Management Association, Archives.
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CLS Newsletter

 

Publication analysis


About the publication

Title: CLS Newsletter

ISSN: 0887-35501

Website: www.ala.org/acrl/aboutacrl/directoryofleadership/sections/cls/clswebsite/collpubs/clsnewsletter

Purpose, objective, or mission: This is a newsletter produced by the College Libraries Section (CLS) of the Association of College & Research Libraries (ACRL), which in turn is a division of the American Library Association (ALA). Its purpose is to provide information concerning the affairs of the CLS and ACRL to its members as well as to promote a sense of community among its members by publishing light, short articles dealing with experiences of working in academic libraries.2

Target audience: The newsletter is aimed at the general college librarian and provides information on the everyday activities of the CLS and ACRL. As such, it probably would not be of interest to a lay audience.3

Publisher: Association of College and Research Libraries (ACRL), College Libraries Section (CLS).4

Peer reviewed? No.5

Type: LIS professional. The newsletter is similar to other types of short, organizational communications meant for a general membership. It is unpretentious and full of very short pieces.6

Medium: Online.7

Content: The issues feature CLS and ACRL housekeeping pieces dealing with meetings, conferences, announcements, conventions, political issues, and promotions as well as human-interest pieces on librarians that work in academic libraries.8

Frequency of publication: Twice a year.9

About the publication’s submission guidelines

Location of submission guidelines: Articles and suggestions may be submitted to the editor directly via email.10

Types of contributions accepted: All types of submissions are considered with an emphasis on CLS related professional announcements and events.11

Submission and review process: All decisions are made by the editor who, from the content of past issues, is very flexible in what is accepted for publication as long as it is not too long and deals with CLS members or events.12

Editorial tone: Very informal with a simple prose style.13

Style guide used: There is no style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

For a new author, these types of professional newsletters are gateway publications. These small publications are usually hungry for material and, though they do not usually pay, if the piece is not too long and is firmly down to earth it will probably be published.

The meat and potatoes of these types of newsletters are announcements of one sort or another along with scheduling and convention information pertaining to the organization itself. The short human-interest type pieces on librarians and the academic libraries where they work are usually used for filler and so the shorter and more concise they are the better.14

 

Audience analysis


About the publication’s readers

Publication circulation: As of August 2015, CLS had 2,533 members which is a fine indicator of circulation because the newsletter is sent to all members.15

Audience location and language or cultural considerations: CLS Newsletter does not focus on any particular region though it does concern itself with college-level librarianship within the United States. The majority of the newsletter deals with giving kudos to various hard-working librarians within the CLS community and so there is no regionalism present. All college libraries and college librarians from coast to coast are treated equally. Articles are to be written in clear English. As this is not a scholarly work and is really meant to be a house organ for the leadership of the CLS and, by extension, ACRL, the purpose is to communicate the internal housekeeping information of the College Libraries Section and recognize the accomplishments of its members. Because of this, the use of jargon is not detrimental though obscure, local usage might need to be clarified.16

Reader characteristics: Based on a reading of several sample copies, the general readership can be assumed to consist of professionally active, middle-aged, Caucasian, and female academic librarians who work in baccalaureate-level, four-year schools. Of course, males are represented, but females still dominate the profession. The newsletter tries very hard to steer a middle course promoting the efforts of college librarians at all times.17

The four-year college library experience is what binds the members of the CLS together. The experiences of end-of-term reserves, interlibrary loan problems and meeting the needs of demanding faculty are what flavors their relationships with each other and illustrate their successes. Most of the readers will be reference librarians or lower-level administrative librarians who are settled into their career paths; though the occasional library director of the smaller libraries might find something of interest in the newsletter.18

Knowledge of LIS subject matter: The readers are all professionals who have a strong grasp of their profession. The readers are interested enough in their career to have joined these organizations and so are relatively well informed on the new trends emerging in the profession such as blogging, and patron-centered services that would directly affect their work.19

Conclusion: Reader characteristics and their potential impact on authors

The one thing that must be kept in mind concerning the readers of this newsletter is that they are all dedicated to the profession of academic librarianship and that they are reading the newsletter to keep up on the current events of the College Library Section and the Association of College and Research Libraries. A popular feature is the kudos of various librarians throughout the country who have been awarded some honor or achieved some success. Also the occasional tidbit of gossip or library anecdote is found in the newsletter.20

Last updated: June 11, 2019


References

Show 20 footnotes

  1. ProQuest. 2019. “CLS Newsletter.” Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1557276839438/480566
  2. American Library Association. 2019. About CLS. Association of College & Research Libraries, College Libraries Section. Retrieved from http://www.ala.org/acrl/aboutacrl/sections/cls/aboutcls
  3. American Library Association, About CLS.
  4. American Library Association. 2019. CLS Newsletter. Association of College & Research Libraries, College Libraries Section. Retrieved from http://www.ala.org/acrl/aboutacrl/directoryofleadership/sections/cls/clswebsite/collpubs/clsnewsletter
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. American Library Association, CLS Newsletter.
  7. American Library Association, About CLS.
  8. American Library Association, CLS Newsletter.
  9. American Library Association, CLS Newsletter.
  10. American Library Association, CLS Newsletter.
  11. American Library Association, CLS Newsletter.
  12. American Library Association, CLS Newsletter.
  13. American Library Association, CLS Newsletter.
  14. American Library Association, CLS Newsletter.
  15. American Library Association. 2017. Manual of the College Libraries Section of the ACRL. Association of College & Research Libraries, College Libraries Section. Retrieved from http://www.ala.org/acrl/sites/ala.org.acrl/files/content/acrlsections/cls/CLS%20Manual%202017.pdf
  16. American Library Association, CLS Newsletter.
  17. American Library Association, CLS Newsletter.
  18. American Library Association, About CLS.
  19. American Library Association, About CLS.
  20. American Library Association, CLS Newsletter.
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EContent

 

Publication analysis


About the publication

Title: EContent

ISSN: 1525-25311

Website: http://www.econtentmag.com/

Purpose, objective, or mission: From their site, “By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.”2

Target audience: Per their site, “decision-makers in the media, publishing, technology, and mobile sectors.”3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS trade magazine.6

Medium: Print and online.7

Content: EContent delivers essential research, reporting, news, and analysis of content related issues. According to the “Writing for EContent” guidelines, “Each issue of EContent offers: news and analysis of what’s happening in the content industry, feature articles covering the latest trends and issues, and regular columns and departments written by industry experts.”8

Frequency of publication: 6 times a year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.econtentmag.com/About_Us (See Writing for EContent for Author Guidelines download)10

Types of contributions accepted: Articles are accepted in the following categories: current news stories; reviews of new products; and features (narratives, art, or company profiles). See “Content” entry above for general types of articles that appear in each issue. The Editorial calendar, outlining the focus for each issue, is located in the publication’s media kit.11

Submission and review process: Authors must first send a brief query, links to samples of your work, and a brief bio to the editor. “When submitting, be sure to include particular areas of interest and expertise. If you have a specific idea for an article, submit the idea accompanied by a brief outline of the topics you expect to cover. Unacceptable unsolicited manuscripts will not be returned.”12 Check submissions thoroughly for grammatical and spelling errors. Supporting materials are required for all sources mentioned.13

Editorial tone: Editors expect authors to deliver a well written, thoroughly researched, factually correct, and on-time manuscript. Features are nonacademic in tone and must be written in a narrative style, with a beginning, middle, and an end. New product reviews should be written for a lay audience, not strictly for information professionals, as many business leaders use the magazine for exposure to new products in digital content management.14

Style guide used: No style guide is mentioned, but specific style guidelines are provided in Author Guidelines.15

Conclusion: Evaluation of publication’s potential for LIS authors

EContent provides numerous opportunities for authors to publish on a variety of topics related to managing digital content. To the author’s benefit, editorial calendars are posted with specific topics to be featured in upcoming articles, along with deadlines for submission. This allows authors to either find the correct issue for a topic they are writing, or write an original article according to the publication’s editorial needs. Within each topic, the editors are looking for current news stories, new product reviews, and features that give narratives, showcase art, or profile a company.16

 

Audience analysis


About the publication’s readers

Purpose circulation: Per their media kit, they have more than 27,000 readers. 17

Audience location and language or cultural considerations: United States.18 Readers are primarily located in the United States, therefore American colloquialisms can be used. Culturally, EContent readers are very technologically savvy, so a high level of exposure to this aspect of American culture can be assumed.19

Reader characteristics: The most important thing to remember about EContent readers is that they are not IT professionals. Most readers hold executive-level positions, so a larger amount of responsibility can be assumed as far as decisions regarding content management solutions. According to the Author Guidelines, readers are “executives and professionals involved in content creation, acquisition, organization, and distribution in B2B or B2C environments or within their own organizations.” A survey of EContent readers revealed that they work in over 20 different industries, from the entertainment industry to the military, so avoid information or jargon specific to a certain industry. What is important to remember about EContent readers is their similarities: they are all in a position to make decisions over an organization’s digital content management systems. Readers are all familiar with the technical terms and jargon related to digital content and asset management, so in this area authors can use common terminology, yet remember not to provide overly technical information. EContent does convey a progressive stance in the sense that it tries to review the latest products and provide advice on cutting-edge resources for professionals in the position to making decisions regarding content management.20

Knowledge of LIS subject matter: In a limited sense, EContent readers are familiar with one aspect of library and information science, content management. Their media kit notes, “EContent readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include content executives, content managers, content creators, publishers, content marketers, and anyone who deals with digital content in order to further business objectives. They’re buyers of content and technology solutions and have the power to make purchasing decisions.”21 While this description easily includes information professionals, it also include many other professionals not familiar with LIS jargon or issues.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of EContent are very diverse. What brings them together is their shared influence over digital content strategies, whether for a business or an information center. It is important to remember that although content management is a technical field, this publication is not geared toward IT professionals, but rather toward executives who make decisions regarding content management systems. The purpose of this publication is to offer resources and advice aimed at successful content management, and to provide information on products in order to help readers make informed decisions. EContent‘s readers do not want to know how digital content management products work, they want to know which ones are best for their needs, and how to best use them.22

Last updated: June 11, 2019


References

Show 22 footnotes

  1. ProQuest. 2019. “EContent.” Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521727384219/91047
  2. Information Today Inc. 2019. About EContent. EContent. Retrieved from http://www.econtentmag.com/About_Us
  3. Information Today Inc. 2019. Advertising. EContent. Retrieved from http://www.econtentmag.com/Advertising
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. Information Today Inc., About EContent.
  9. ProQuest, Ulrichsweb Global Serials Directory.
  10. Information Today Inc., About EContent.
  11. Information Today Inc., About EContent.
  12. Information Today Inc.,  About EContent.
  13. Information Today Inc., About EContent.
  14. Information Today Inc., About EContent.
  15. Information Today Inc., About EContent.
  16. Information Today Inc., About EContent.
  17. Information Today Inc. 2019. ’19 Media Kit. EContent. Retrieved from http://www.econtentmag.com/downloads/mediakits/2019/EC2019-MediaKit.pdf
  18. ProQuest, Ulrichsweb Global Serials Directory.
  19. Information Today Inc., About EContent.
  20. Information Today Inc., About EContent.
  21. Information Today Inc., ’19 Media Kit.
  22. Information Today Inc., Advertising.
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Public Libraries

 

Publication analysis


About the publication

Title: Public Libraries

ISSN: 0163-55061

Website: Public Libraries magazine: http://www.ala.org/pla/publications/publiclibraries; Public Libraries Onlinehttp://publiclibrariesonline.org

Purpose, objective, or mission: Public Libraries is the official trade publication of the Public Library Association (PLA), a division of American Library Association (ALA), and thus reflects its standards. The magazine seeks to provide public librarians with the news and information they need to be as successful in their careers as possible.2

Target audience: LIS professionals working in public libraries.3

Publisher: Public Library Association.4

Peer reviewed? Yes.5

Type: LIS professional news. This publication focuses on the public library workplace rather than on scholarly research.6

Medium: Print.7 Public Libraries Online, a complement to the printed journal, is available online.8

Content: Quality articles and information germane to all aspects of public libraries.9

Frequency of publication: Bi-monthly10

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/pla/publications/publiclibraries/writeforpl

Types of contributions accepted: The following types of contributions are considered for publication:

  • Feature articles. Manuscripts should be 3,000-6,000 words.
  • €œVerso€ pieces, of no more than 1,500 words.
  • Vendor announcements. (Contact Kathleen Hughes, khughes@ala.org.)
  • Reviews of professional literature. (Contact Kathleen Hughes, khughes@ala.org.)11

Submission and review process: Public Libraries has a specific style guide that authors should adhere to before submitting manuscripts to the editor. Manuscripts are evaluated by the Feature Editor and persons knowledgeable about the topic of the work.12 All submissions are reviewed in a double-blind process to ensure that published papers are of high quality.13

Articles are accepted on a rolling basis and the evaluation process generally takes eight to twelve weeks. Articles are typically scheduled for publication in the order in which they are received.14

All submissions must be submitted through the online Public Libraries Editorial Manager. First-time authors will need to register. You may then submit your manuscript and track its progress through the system.15

Editorial tone: From the website: “Write in a clear, simple style. Use the active voice whenever possible. Avoid overly long sentences.”16

Style guide used: Consult the Chicago Manual of Style, 16th ed. and the Random House Webster’€™s College Dictionary for questions about grammar, usage, or spelling.17

Conclusion: Evaluation of publication’s potential for LIS authors

This is an excellent publication for public librarians, LIS professionals or student authors interested in sharing unique knowledge or experiences germane to public libraries. This is a credible resource since it is published by the Public Library Association, a division of the American Library Association. Potential topics this publication may address include: career development, serving diverse populations in public libraries, and improving public programming.

 

Audience analysis


About the publication’s readers

Publication circulation: Subscription accompanies membership in the Public Library Association (PLA),18 meaning that each issue of Public Libraries circulates to nearly 10,000 PLA members and subscribers throughout the entire United States and Canada.19

Audience location and language or cultural considerations: PLA is a division of the American Library Association, indicating that readers of this publication are primarily located throughout the United States.20 The information in this publication is printed in the English language.21 It is culturally focused on the U.S. and on library and information science issues relevant to American librarians working in the public library realm.22

Reader characteristics: Expect readers to be familiar with current library technologies and policies. Readers are likely working in a public library, and are knowledgeable of procedures and technologies related to their field. By subscribing the magazine, the readers are displaying a personal interest in bettering themselves and their knowledge of their chosen field. The majority of this publication’€™s readers include reference, children, youth, special collections, and technical librarians working in public libraries. Although most of the audience has an MLIS education, there are professionals who have worked in libraries for an extensive amount of time and may have gotten involved when a graduate degree was not required. Furthermore, this publication is appealing to LIS graduate students interested in learning more about issues in the public library realm. This publication is progressive insofar as it is concerned with ensuring that the general public, including the disadvantaged, has access to information, services and programs.23

Knowledge of LIS subject matter: Considering that this is a professional publication, most readers are already familiar with issues relevant to the library and information science profession. They will also be familiar with LIS jargon, specifically that used in public libraries.24

Conclusion: Analysis of reader characteristics and their potential impact on authors

Public Library‘s readers are professionally affiliated with both the American Library Association and the Public Library Association. Collectively, readers are very likely to be public library employees. Most read this publication to learn about national public library news, to build camaraderie within the field, and to gain insight about how they might approach issues within their own libraries. Considering this publication’s national audience, it is important to link unique experiences to national issues. For instance, an article about lending e-readers in one library would make connections to copyright or cost issues relevant to other libraries.

Last updated: June 11, 2019


References

Show 24 footnotes

  1. ProQuest. 2019. “Public Libraries.” Ulrichsweb Global Serials Directory. http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521399522510/23515
  2. American Library Association. 2019. Public Libraries Magazine. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  3. American Library Association, Public Libraries Magazine.
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. American Library Association. 2019. Write for Public Libraries Magazine. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl
  6. American Library Association, Public Libraries Magazine.
  7. Proquest, Ulrichsweb Global Serials Directory.
  8. American Library Association, Public Libraries Magazine.
  9. American Library Association, Public Libraries Magazine.
  10. ProQuest, Ulrichsweb Global Serials Directory.
  11. American Library Association. 2019. Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  12. American Library Association, Public Libraries Editorial Guidelines.
  13. American Library Association, Public Libraries Magazine.
  14. American Library Association, Public Libraries Editorial Guidelines.
  15. American Library Association, Public Libraries Editorial Guidelines.
  16. American Library Association, Public Libraries Editorial Guidelines.
  17. American Library Association, Public Libraries Editorial Guidelines.
  18. American Library Association. 2019. Subscribe to Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/subscribe
  19. American Library Association. 2019. Advertise with PLA. Public Library Association. Retrieved from http://www.ala.org/pla/publications/advertise
  20. American Library Association, Subscribe to Public Libraries.
  21. ProQuest, Ulrichsweb Global Serials Directory.
  22. American Library Association, Public Libraries Magazine.
  23. American Library Association, Public Libraries Magazine.
  24. American Library Association, Public Libraries Magazine.
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CCL Outlook: Newsletter of the Council of Chief Librarians, California Community Colleges

 

Publication analysis


About the publication

Title: CCL Outlook: Newsletter of the Council of Chief Librarians, California Community Colleges

ISSN: N/A

Website: https://cclibrarians.org/outlook/

Purpose, objective, or mission: The constitution of the Council of Chief Librarians (CCL) states that the organization’s purpose is “€œThe purpose of the Council of Chief Librarians is to represent, promote and advance libraries in public California community college education; to provide a vehicle for communication, discussion and collaboration among libraries; to provide opportunities for professional development, training and leadership development for library leaders and other librarians; and to support data collection, analysis and dissemination for the purpose of good public policy development.”1 The CCL Outlook supports that goal by serving as the primary means of communication between the organization and its members.

Target audience: CCL membership, which is limited to the chief librarians of each community college in California.2

Publisher: Council of Chief Librarians, California Community Colleges.3

Peer reviewed? No. Content decisions are made by the editor.4

Type: LIS professional newsletter.5

Medium: Online.6

Content: The major portion of the material included in Outlook is news announcements from the organization itself. Each issue begins with “News from the President.” The items that follow frequently include discussions of the actions of the organization and its committees, announcements of relevant conferences and seminars, job postings, and administrative issues such as new officer elections. These items are almost always submitted by the officers or staff of the CCL.7

Additionally, some issues contain brief articles written by members or other librarians that discuss topics relevant to the membership; these have included a description of new information literacy training implemented at one college, a discussion of new teleconferencing techniques and a comparison of new OPAC software.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: https://cclibrarians.org/newsletter/editorial-guidelines

Types of contributions accepted: News items about events and open positions should be less than 300 words. Most issues of Outlook include one or more brief articles (500-1,500 words) contributed by outside authors. These are brief summaries of topics that would be of interest to the administrators of community college libraries.10

Submission and review process: Articles may be submitted through the CCL website. The editorial team will revise for grammar, spelling, formatting, and style.11

Editorial tone: Per the website, “Succinct, inviting and informative style of writing is preferred.” The tone of the newsletter is, not surprisingly, very informal. Much of the communication content in Outlook is frequently conversational; the articles do tend towards a more professional tone, but are still very relaxed.12

Style guide used: There is no style guide listed, but the editorial guidelines state that endnote citations should be in accordance with the current edition of The Chicago Manual of Style.

Conclusion: Evaluation of publication’s potential for LIS authors

CCL Outlook has a very small audience, and its content is limited to very brief articles; therefore publishing in this newsletter would not generate widespread name recognition, nor would it aid significantly in a tenure or promotion cause. Nevertheless, an author who is working, or hopes to work, in the field of community college libraries could gain valuable exposure in a publication that is read by their potential mangers.13

 

Audience analysis


About the publication’s readers

Publication circulation: Although it is available on the Internet for anyone to read, the CCL Outlook is intended for a group of librarians, library managers, and library deans, to whom it is sent electronically.14

Audience location and language or cultural considerations: The chief librarians for whom the newsletter is written are specifically located in California. The community colleges at which they work are located throughout the state. The newsletter is written in English, and it would be safe to assume that all of the library directors are fluent. However, authors should be aware of the cultural diversity of the colleges at which these librarians work. California is home to many diverse communities, and so the community colleges will reflect that diversity. Many of the colleges are in highly populated areas and may have large minority populations, while other colleges are in smaller urban centers located in sparsely populated rural communities.15

Reader characteristics: While no information is available concerning their ages, members are all supervising librarians and it is probably safe to assume that they have a high degree of professional experience. The readers all work at community colleges as head librarians, and as such share many common interests. However, their professional environments should not be seen as completely homogeneous. The interests of the chief librarians at Los Angeles City College or Grossmont College in San Diego, who each supervise large staffs and serve over 16,000 students in high-density urban settings, are very different from the interests of the sole librarian at Barstow College, who serves less than 3000 students in a low-density farming community.16

Although some of the community colleges in California are small, most are large enough that the chief librarian is primarily an administrator, rather than a practicing reference librarian. As such, they will tend to consider issues from an organizational, rather than an individual, point of view. They will be less interested in a new approach to the reference interview than in a new resource that will help their librarians to provide more efficient reference services. Also, the readers are all likely to have years of professional experience, and will possibly be wary of highly theoretical approaches that they feel lack practical grounding.17

Knowledge of LIS subject matter: The readers are all experienced LIS professionals who will be familiar with the operations of libraries, and the practices of librarianship. Their interests will be specific to community colleges, and so authors should be familiar with the specific needs of those institutions. While readers might not be fully current with cutting-edge research in information science, they will generally be familiar with emerging trends in librarianship.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

When writing for the CCL Outlook, there are three important factors that an author must consider: this is a professional rather than scholarly publication, the readers will be library leadership, and the audience will be concerned with community colleges. Regarding the first two issues, the author must remember that the readers will be looking for practical approaches, and hopefully, solutions; authors must address big-picture issues, and focus on the implementation of projects, rather than the theory behind them. The recent contents of Outlook also indicate that readers are very interested in legislative issues that will have an impact on community colleges.19

The third consideration -€“ the orientation towards community colleges -€“ is essential. Authors should recognize that this publication is very specific to that environment. While the chief librarians are almost certainly interested in developments outside of their area, they also know that there are many other publications to which they can turn for those developments, but that Outlook is where they go for community college news.

Last updated: June 11, 2019


References

Show 19 footnotes

  1. Council of Chief Librarians, California Community Colleges. 2019. Organization. Retrieved from https://cclibrarians.org/about-us/organization
  2. Council of Chief Librarians, California Community Colleges. 2019. Home. Retrieved from https://cclibrarians.org
  3. Council of Chief Librarians, California Community Colleges, Home.
  4. Council of Chief Librarians, California Community Colleges. 2019. Editorial Guidelines. Retrieved from https://cclibrarians.org/newsletter/editorial-guidelines
  5. Council of Chief Librarians, California Community Colleges, Home.
  6. Council of Chief Librarians, California Community Colleges, Home.
  7. Council of Chief Librarians, California Community Colleges. 2019. Outlook Archive. Retrieved from https://cclibrarians.org/newsletter/outlook-archive
  8. Council of Chief Librarians, California Community Colleges. Outlook Archive.
  9. Council of Chief Librarians, California Community Colleges, Editorial Guidelines.
  10. Council of Chief Librarians, California Community Colleges, Editorial Guidelines.
  11. Council of Chief Librarians, California Community Colleges, Editorial Guidelines.
  12. Council of Chief Librarians, California Community Colleges, Editorial Guidelines.
  13. Council of Chief Librarians, California Community Colleges, Home.
  14. Council of Chief Librarians, California Community Colleges. 2019. Mailing List Information. Retrieved from https://cclibrarians.org/about-us/mailing-list-information
  15. Council of Chief Librarians, California Community Colleges. 2019. Directory. Council of Chief Librarians, California Community Colleges. Retrieved from https://cclibrarians.org/directory
  16. Council of Chief Librarians, California Community Colleges, Directory.
  17. Council of Chief Librarians, California Community Colleges. 2019. Organization. Retrieved from https://cclibrarians.org/about-us/organization
  18. Council of Chief Librarians, California Community Colleges, Organization.
  19. Council of Chief Librarians, California Community Colleges, Outlook Archive.
Continue Reading

Information Outlook

 

Publication analysis


About the publication

Title: Information Outlook

ISSN: 1091-0808 (Print) and 1938-3819 (Online)1

Website: https://www.sla.org/access-membership-3/io/

Purpose, objective, or mission: Information Outlook is the official publication of the Special Libraries Association (SLA). The SLA “promotes and strengthens its members through learning, networking, and community building initiatives.”2

Target audience: Information Outlook is targeted towards their membership of information professionals, specifically those working in special libraries.

Publisher: Special Libraries Association (SLA).3

Peer reviewed? No4

Type: LIS professional news.5

Medium: Print and online.6

Content: Per their website, the publication contains “articles on timely topics such as data curation, digital asset management, bibliometrics, and value co-creation; columns about technology, copyright law, and other issues of perpetual interest; and interviews with SLA members, offering a close-up look at information professionals in different disciplines, work environments, and countries.”7

Frequency of publication: Bi-monthly.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.sla.org/shop/information-outlook/write-for-i/

Types of contributions accepted: From the “Write for IO,” “Although written primarily by SLA members, articles in Information Outlook also are contributed by futurists, attorneys, academicians, technology professionals, human resources specialists, communications experts–anyone with knowledge or ideas about how information professionals can better serve their clients.”9

Submission and review process: Interested authors should send a query email to the current editor with an outline of your topic along with your qualifications. The editor will forward your query to the advisory council for review. The guidelines encourage illustrated article of approximately 2,000 words in length.10

Editorial tone: Written in an active voice following the SLA style guide provided in the submission guidelines.11

Style guide used: Current edition of Chicago Manual of Style.12

Conclusion: Evaluation of publication’s potential for LIS authors

Information Outlook is an excellent forum for LIS authors writing on topics of interest to special libraries. Since there is such a wide variety of special library types, there are a number of topics that can be addressed. Despite differences among particular types of special libraries, many experiences and situations can be generalized and made applicable to all of Information Outlook readers.13

Although this is not a scholarly journal, Information Outlook is a highly respected journal, and LIS authors would benefit from having their work published by the SLA.

 

Audience analysis


About the publication’s readers

Publication circulation: Over 4,000.14

Audience location and language or cultural considerations: The Special Libraries Association has 49 regional chapters. The majority are located in the United States, but there are also chapters in Canada, Africa, the Arabian Gulf, Australia, New Zealand, Asia, Europe, and the Caribbean. In addition to the regional chapters, SLA boasts members in 75 countries.15 Information Outlook is published in English, but circulates to members in other countries as well (as listed above). Issues pertaining to special librarians will be of general interest to all readers, but there may be some regional/cultural specifics that might not be applicable to readers in different countries.16

Reader characteristics: The readers of Information Outlook are individuals who typically hold a library degree. Many have master’s degrees in subject specialties as well. There is gender diversity in the audience, and they range in age, typically from late 20s upwards. They may be brand new to the profession or they may be upper management with many years of experience. All readers of Information Outlook are special librarians, and therefore they have a common mission and values, and much in common within the profession. However, they work in settings that are incredibly varied, both in size and type. Readers might work alone or in large organizations, and might specialize in institutions such as government, medical, legal, and academic libraries.17 The readers of Information Outlook care specifically about issues pertaining to special libraries. According to the publication’s website, its readers are interested in articles about “administration, organization, marketing, and operations.” They value information that will help their organizations stay successful and stay informed of the latest developments and technologies.18

Knowledge of LIS subject matter: Readers of Information Outlook are extremely knowledgeable about issues relating to library and information science. They will be at different stages of their careers, of course, with some readers having more experience and expertise than others, but writers can assume a basic level of knowledge and can expect readers to understand LIS jargon.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Information Outlook‘s readers are hungry for the latest information about issues that impact special libraries. They want to read articles that have practical application in their day-to-day lives and careers. As stated on SLA’s website, “readers want to read articles about new techniques, new ideas, new trends…They’re interested in growing their organizations and in planning their careers…They want to know how to confront problems and how to avoid them.” The profession is comprised of individuals who “strategically use information…to advance the mission of the organization…through the development, deployment, and management of information resources and services.”20

Potential authors can reach this audience effectively by providing case studies and real-world examples, and by focusing on what is new and innovative in the field. Most special librarians are technologically savvy and interested in cutting-edge applications that will help them accomplish their professional goals and serve their patrons. They will also likely have limited time to devote to professional reading, and will only devote that time to articles and reviews that are relevant and timely. Therefore, authors will be best served by submitting writing that is direct and to the point.

Last updated: June 9, 2019


References

Show 20 footnotes

  1. ProQuest. 2019. “Information Outlook.” Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412097741980/63314
  2. Special Libraries Association. 2019. About SLA. Special Libraries Association. Retrieved from http://www.sla.org/about-sla/
  3. ProQuest. Ulrichsweb Global Serials Directory.
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Special Libraries Association. 2019. Information Outlook. Special Libraries Association. Retrieved from http://www.sla.org/shop/information-outlook/
  8. Special Libraries Association. 2019. 2019 Editorial and Advertising Calendar. Special Libraries Association. Retrieved from http://www.sla.org/shop/information-outlook/editorial-calendar/
  9. Special Libraries Association. 2019. Write for Information Outlook. Special Libraries Association. Retrieved from http://www.sla.org/shop/information-outlook/write-for-i/
  10. Special Libraries Association, Write for Information Outlook.
  11. Special Libraries Association, Write for Information Outlook.
  12. Special Libraries Association, Write for Information Outlook.
  13. Special Libraries Association. 2019. About SLA. Special Libraries Association. Retrieved from http://www.sla.org/about-sla/
  14. Special Libraries Association. 2019. Association Finances. Special Libraries Association. Retrieved from http://www.sla.org/about-sla/association-finances/
  15. Special Libraries Association. 2019. Chapters. Special Libraries Association. Retrieved from http://www.sla.org/get-involved/chapters/
  16. ProQuest, Ulrichsweb Global Serials Directory.
  17. Special Libraries Association, About SLA.
  18. Special Libraries Association, Editorial and Advertising Calendar.
  19. Special Libraries Association. 2016. About SLA. Special Libraries Association. Retrieved from http://www.sla.org/about-sla/
  20. Special Libraries Association, About SLA.
Continue Reading

CARL Newsletter

 

Publication analysis


About the publication

Title: CARL Newsletter

ISSN: 1090-99821

Website: http://www.carl-acrl.org/newsletter/index.html

Purpose, objective, or mission: CARL is the official publication of California Academic & Research Libraries.2 The goal of California Academic & Research Libraries is to support professional growth opportunities for its members.3

Target audience: The newsletter is a benefit of membership and per their website, membership is open to “any person interested in academic or research librarianship or in academic or research libraries in California.”4

Publisher: California Academic and Research Libraries.5

Peer reviewed? No.6

Type: LIS professional news.7

Medium: Online.8

Content: News related to professional workshops and CARL business.9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.carl-acrl.org/newsletter/

Types of contributions accepted: Per their website, “Announcements of awards, publications, presentations, retirements and relevant professional accomplishments are limited to CARL members. News of professional appointments are welcome from any member library.”11

Submission and review process: E-mail the editor or send column information to the campus liaison coordinator.12

Editorial tone: Informational.13

Style guide used: No particular style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Publishing opportunities for first time LIS contributors are excellent if you are willing to network and attend workshops of interest to California academic librarians. The editor requests that “interest group” coordinators designate a notetaker during its programs. The newsletter will then publish the workshop or program notes. An “interest group” is one of many associations which are members of CARL and who promote through the newsletter when they sponsor a professional growth opportunity workshop.14

The SJSU SLIS Administration listserv often posts calls for volunteers for such events. The contact person designated in these postings can then be contacted. An arrangement can then be made regarding what volunteer contributions are needed. Workshop attendance also can be arranged. A volunteer may offer to create program announcements for the CARL Newsletter as well a volunteering to be the notetaker for the workshop; the story built from those notes is likely to be published in the newsletter.15

Some of the associations listed in the interest groups include: Academic Librarians’ Interest Group North (ALIGN); Collection Development Interest Group (CDIG); Diversity in Academic Libraries (DIAL);  Southern California Instruction Librarians (SCIL); Science and Engineering Academic Librarians (SEAL); and Scholarly Communication and Open Resources for Education (SCORE).16

 

Audience analysis


About the publication’s readers

Publication circulation: About 700 members receive the newsletter with membership.17

Audience location and language or cultural considerations: The publication is based in California and written in English.18 California is a diverse state with strong multicultural values.

Reader characteristics: Readers are academic librarians or those interested in academic libraries, usually based in college or university libraries, especially those based in California. There is a strong focus on multicultural values.19

Knowledge of LIS subject matter: Academic.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are likely involved with their professional community, interested in improving their professional skills and maintaining strong ties with their peers in the field.

Last updated: May 6, 2019


References

Show 20 footnotes

  1.  ProQuest. 2019. “CARL Newsletter (Online).” Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1560283718353/665033
  2. California Academic & Research Libraries Association. 2019. Newsletter. California Academic & Research Libraries. Retrieved from http://www.carl-acrl.org/newsletter/index.html
  3. California Academic & Research Libraries Association. 2019. Mission. California Academic & Research Libraries. Retrieved from http://www.carl-acrl.org/about/mission.html
  4. California Academic & Research Libraries Association, Mission.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. ProQuest, Ulrichsweb Global Serials Directory.
  8. ProQuest, Ulrichsweb Global Serials Directory.
  9. California Academic & Research Libraries Association, Newsletter.
  10. ProQuest, Ulrichsweb Global Serials Directory.
  11. California Academic & Research Libraries Association, Newsletter.
  12. California Academic & Research Libraries Association, Newsletter.
  13. California Academic & Research Libraries Association. 2014. July 2014 Newsletter (Volume 37, Issue 2). California Academic & Research Libraries. Retrieved from http://www.carl-acrl.org/newsletter/2014jul.html
  14. California Academic & Research Libraries Association. 2019. About CARL Interest Groups. California Academic & Research Libraries. Retrieved from http://www.carl-acrl.org/leadership/ig/about.html
  15.  California Academic & Research Libraries Association, About CARL Interest Groups.
  16. California Academic & Research Libraries Association, About CARL Interest Groups.
  17. California Academic & Research Libraries Association, Mission.
  18. ProQuest, Ulrichsweb Global Serials Directory.
  19. California Academic & Research Libraries Association, Mission.
  20. California Academic & Research Libraries Association, Mission.
Continue Reading

Community & Junior College Libraries

 

Publication analysis


About the publication

Title: Community & Junior College Libraries

ISSN: 1545-2522[1 ProQuest. 2019. “Community & Junior College Libraries.” Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521728955023/484756]

Website: https://www.tandfonline.com/toc/wjcl20/current

Purpose, objective, or mission: Per their website, “Through research and insightful interviews with professionals in the field, Community & Junior College Libraries provides a coherent voice for community college librarians. It addresses the need to define and enhance the leading edge of LRC planning and practice in the United States and abroad. Readers receive information on pertinent topics such as information literacy, collection development, programming initiatives, proven policies, conference reports, and networks and consortia.”1

Target audience: Librarians and educators who deliver information resources to community college students and other lower-division undergraduates.2

Publisher: Routledge (Taylor and Francis Group).3

Peer reviewed? Yes.4

Type: LIS professional news publication. Although submissions are peer-reviewed, the content is news oriented rather than research oriented, so the publication isn’t considered scholarly.5

Medium: Print and online.6

Content: Per their website, “news of special relevant legislation, systems development, and various concerns faced by professionals in the libraries and information centers of two-year colleges” and also “Book reviews, editorials, letters to the editor, and ongoing columns with specific focus are also included.”7

Frequency of publication: Quarterly (4 issues per volume).8

About the publication’s submission guidelines

Location of submission guidelines: https://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions

Types of contributions accepted: Per their Instructions for Authors, “Theoretical research and practical studies dealing with the broad general topic of the delivery of information resources to lower division undergraduate students. This unique publication specifically targets issues concerning community college libraries and learning resource centers. Contributors to this fundamental resource present profiles of learning resource centers (LRCs) around the country and address news of special relevance: €”legislation, systems development, and various concerns faced by professionals in the libraries and information centers of two-year colleges.”9 Topics for submission include information literacy, collection development, reference service and resources, bibliographic instruction, LRC administration, and joint programming or initiatives which involve the library and the academy at large.10

Submission and review process: The journal provides MS Word templates for authors to properly format their submissions. All submissions and reviews are completed and managed through Editorial Manager, which requires authors to create an account.11

Editorial tone: Academic.12

Style guide used: An in-house style guide based on The Chicago Manual of Style. The guide can be found here: https://www.tandf.co.uk/journals/authors/style/reference/tf_USChicagoB.pdf13

Conclusion: Evaluation of publication’s potential for LIS authors

There are many opportunities for LIS authors, especially those who work in two-year colleges. Since both theoretical research and practical studies are welcomed on the many topics covered in the journal, LIS authors in any stage of their careers may publish their works on the topics covered in the journal.14

Topics for possible articles include: information literacy, collection development, reference service and resources, bibliographic instruction, LRC administration, and joint programming and initiatives that involve the library and the academy at large.15

The focus on community and junior college libraries creates varied opportunities for LIS authors, as it encourages dialogue regarding the new challenges in the library science field.

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation numbers not available.

Audience location and language or cultural considerations: This publication focuses primarily on learning resource centers in two-year colleges throughout the United States. The current editor-in-chief is affiliated with the University of North Carolina at Greensboro, NC.16 The publication is aimed at educated, LIS-focused readers involved in the community colleges of the United States, indicating a familiarity with LIS jargon without any special consideration for language other than the courtesy of avoiding regionalism. Readers are most likely familiar with diverse cultures due to the varied population that often makes up urban community and junior colleges.17

Reader characteristics: No specific information was found on gender and ethnicity for this specialized group of librarians. The workplace similarity is the tie that binds together the professional librarians in libraries and learning resource centers within community junior colleges.18 Safely assume readers have a commitment to accessibility of information and to providing it to the public, given the open admissions policies and low tuition of two-year colleges that help to create a rich diversity of people of all ages, cultural backgrounds, and socioeconomic backgrounds.19

Knowledge of LIS subject matter: The professionals would have working knowledge of most LIS subject matter related to academic and school library settings. Use of jargon and acronyms of associations would be familiar to the reader.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Community & Junior College Libraries has a readership that works with a wide variety of patrons. Each type of patron or student has different reasons for being at the community college. The librarians try to fulfill the information needs of many different kinds of patrons including those with low incomes, those who need adult school, a GED or remedial education. Some students are prepared for college and their transition to four-year institutions. Some students are enrolled in high school but are taking accelerated programs at the college. There are also many certificate programs that prepare students for a specific career. The librarian must meet the information needs of all of these groups. Author’s writing for this publication must take all this in to consideration.21

Last updated: May 6, 2019


References

Show 21 footnotes

  1. Routledge (Taylor and Francis Group). 2019. Aims and Scope. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjcl20#.VChU1xawS3M
  2. Routledge (Taylor and Francis Group), Aims and Scope.
  3. ProQuest, Ulrichsweb Global Serials Directory.
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Routledge (Taylor and Francis Group), Aims and Scope.
  8. ProQuest, Ulrichsweb Global Serials Directory.
  9. Routledge (Taylor and Francis Group). 2019. Instructions for Authors. Community & Junior College Libraries. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjcl20&page=instructions#.VChZShawS3M
  10. Routledge (Taylor and Francis Group), Instructions for Authors.
  11. Routledge (Taylor and Francis Group), Instructions for Authors.
  12. ProQuest, Ulrichsweb Global Serials Directory.
  13. Routledge (Taylor and Francis Group), Instructions for Authors.
  14. Routledge (Taylor and Francis Group), Instructions for Authors.
  15. Routledge (Taylor and Francis Group), Instructions for Authors.
  16. Routledge (Taylor and Francis Group). 2019. Editorial Board. Community & Junior College Libraries. Retrieved from https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wjcl20
  17. Routledge (Taylor and Francis Group), Aims and Scope.
  18. Routledge (Taylor and Francis Group), Aims and Scope.
  19. Routledge (Taylor and Francis Group), Aims and Scope.
  20. Routledge (Taylor and Francis Group), Aims and Scope.
  21. Routledge (Taylor and Francis Group), Aims and Scope.
Continue Reading

Voice of Youth Advocates

 

Publication analysis


About the publication

Title: Voice of Youth Advocates (VOYA)

ISSN: 0160-4201

Website: http://www.voyamagazine.com/

Purpose, objective, or mission: Focuses on library services to/with young adults (aka “teenagers” “adolescents,” typically youth of middle and high school ages). VOYA‘s policy is based on the following principles: specialize in young adult library service; intellectual freedom and equal access; and youth advocacy and youth participation.1

Target audience: Public librarians, school librarians and educators serving youth ages 12 to 18, paraprofessionals serving youth, publishers, authors of young adult books, and other young adult advocates.2

Publisher: E L Kurdyla Publishing LLC.3

Peer reviewed? No.4

Type: LIS professional journal.5

Medium: Print and online.6

Content: The journal includes book reviews on fiction, nonfiction, and genre titles, as well as articles about YA services, programming, space design, and lists of award winners.7

Frequency of publication: Bimonthly publication.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.voyamagazine.com/submissions/

Types of contributions accepted: Literary analysis, author interviews, research, practical project ideas, controversies, and new YA space redesigns or makeover profiles are accepted. Booklists and columns are usually planned by the editor, but new content suggestions are accepted as queries.9

Submission and review process: Short articles should be between 800 to 1,700 words and up to 3,500 words for longer pieces. All manuscripts are reviewed by the editor. Information for specific column requirements is available on the website. Authors should query the editor before submitting manuscripts, to ensure the piece is suitable for the journal.10

Editorial tone: VOYA solicits articles written in an approachable style for practitioners serving YA users. The goal is to publish articles by authors who express enthusiasm in working with YA and who can speak from experience about YA services.11

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

VOYA is a well-respected journal in the field of library and information services for young adults. The journal is written in an approachable style which may not meet tenure requirements for academic faculty. Also, this journal is intended for public and school librarians who work with YA and not academic librarians. Those interested in tenure may not want to submit manuscripts for publication to this journal.

The journal welcomes articles about new, progressive, informative, and controversial issues as they relate to youth culture. Authors who have experience in working with YAs and who can demonstrate enthusiasm for working with them through their writing are encouraged to submit manuscripts. VOYA‘s wide range of readers provides authors with a large audience which will provide them wide recognition in the field.

 

Audience analysis


About the publication’s readers

Publication circulation: VOYA has 6,000 subscribers. According to the last reader’€™s survey, each subscriber circulates the journal to 3.5 colleagues which means that the journal experiences a readership of 21,000 people.12

Audience location and language or cultural considerations: The journal is published within the United States,13 but there is a possibility that there are subscribers outside of the country. The journal is printed in English.14 Due to wide readership, it is important that language remain clear of local jargon. This also means that all acronyms should be spelled out. Cultural consideration should also be taken into account. Pop culture references should be explained so that all readers will understand. This is very important for this journal since it focuses on young adults, who are very interested in pop culture.15

Reader characteristics: There is no statistical breakdown on the readers of this journal. However, the journal does say that the readers of this journal are public and school librarians, educators, authors of young adult books, publishers, and other youth advocates. The common interest among this group is young adults. However, they may not all be interested in this age group in the same way. School librarians may be more interested in the book review section and have marginal interest in programming, which public librarians are keen on. Publishers and authors might also be interested in the book review sections and the interviews with authors. The journal does not profess itself to be liberal or conservative, however, it does value intellectual freedom, young adults, literature for this group, and advocacy for YA resources, all of which lean more towards a progressive attitude. The journal often features articles about controversial topics, books, or authors.16

Knowledge of LIS subject matter: Given the breadth of professions represented in this readership community, it is suggested that authors avoid using LIS specific jargon which may not be understood or interesting to lay readers.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this journal are a very diverse group in terms of language, geographic location, profession, and educational attainment. Authors should consider writing articles about new and interesting topics in the field of library services. However, the topics should not be scholarly in tone or esoteric. Authors should remember that the readers have different backgrounds and interests in young people.

Last updated: May 6, 2019


References

Show 17 footnotes

  1. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  2. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  3. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  4. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  5. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  6. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  7. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  8. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  9. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  10. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  11. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  12. VOYA. (2018). Media Kit. Retrieved from http://voyamagazine.com/wp-content/uploads/2017/11/VOYA2018-mediakit_web.pdf
  13. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  14. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  15. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  16. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  17. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
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Journal of Map & Geography Libraries

 

Publication analysis


About the publication

Title: Journal of Map & Geography Libraries

ISSN: XXXX-XXXX

Website: https://www.tandfonline.com/toc/wmgl20/current

Purpose, objective, or mission: Information goes here.

Target audience: Information goes here.

Publisher: Information goes here.

Peer reviewed? Information goes here.

Type: Information goes here. Choose from: LIS scholarly journal, LIS professional or trade publication, or civilian publication.

Medium: Information goes here.

Content: Information goes here.

Frequency of publication: Information goes here.

About the publication’s submission guidelines

Location of submission guidelines: Information goes here.

Types of contributions accepted: Information goes here.

Submission and review process: Information goes here.

Editorial tone: Information goes here.

Style guide used: Information goes here.

Conclusion: Evaluation of publication’s potential for LIS authors

Information goes here.

 

Audience analysis


About the publication’s readers

Publication circulation: Information goes here.

Audience location and language or cultural considerations: Information goes here.

Reader characteristics: Information goes here.

Knowledge of LIS subject matter: Information goes here.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Information goes here.

Last updated: Date goes here


References

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